# Italian Ice Shop Seltzers Ralph's Hard Seltzer is a Collaboration Between 2 Staten Island Brands By Ell Smith | Published 2020-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ralphs-hard-seltzer References: [flagshipbrewery.nyc](https://www.flagshipbrewery.nyc/age_verification.php) & [ralphsices](https://www.ralphsices.com/) In the midst of the global pandemic, two Staten Island-born brands have come together to collaborate on a spiked summer beverage dubbed 'Ralph's Hard Seltzer.' This unique spiked drink was created by [Flagship Brewing](https://www.trendhunter.com/trends/oh-ingram), who tapped the [frozen treat chain](https://www.trendhunter.com/trends/chocolatecovered-strawberry-cream-ice), Ralph's Famous Italian Ices for flavor inspiration. The seltzers are offered in 12-packs comprised of Ralph's most popular offerings, including lemon, watermelon and orange creamsicle. Ralph's famous Italian Ices was born in 1928, expanding into a classic New York chain from there, but remaining an iconic part of the borough's history. Now, the [hard seltzers](https://www.trendhunter.com/trends/lemonade-splash) inspired by the chain mark a fresh new take, without straying from the brand's proud Staten Island roots. Image Credit: Flagship Brewing Co. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spiked Seltzer Beverages:** Hard seltzer collaboration presents opportunities for other brands to partner with local favorites for unique beverage creations. - **Frozen Treat-inspired Flavors:** Innovative beverage makers can look to local frozen treat shops for inspiration for new flavor creations. - **Regional Brand Collaborations:** Collaborations between local, well-established brands can create unique products that celebrate regional pride. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Hard seltzer collaborations with local favorite brands may present opportunities for growth in the competitive alcoholic beverage market. - **Frozen Treat Industry:** Local frozen treat shops can leverage their popular flavors for beverage collaborations and to potentially reach a wider audience. - **Culturally Iconic Brands:** Collaborations with culturally iconic brands can create buzz around new products for both the food and beverage industries. ## Related on Trend Hunter - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Icy Candy-Flavored Drinks](https://www.trendhunter.com/trends/ritas-x-skittles-italian-ice.md) - [Icy Cola-Flavored Desserts](https://www.trendhunter.com/trends/ritas-cola-italian-ice.md) - [Hard Seltzer-Infused Floats](https://www.trendhunter.com/trends/cherry-cola-ice-cream-float.md) - [Icy Summertime Refreshment Menus](https://www.trendhunter.com/trends/rocket-pop-italian-ice.md) - [Wintry Sparkling Seltzers](https://www.trendhunter.com/trends/sparkling-seltzers.md) - [Icy Italian Beer Refreshments](https://www.trendhunter.com/trends/peroni-italian-beer-ice.md) - [Fruity Frozen Lemonade Lineups](https://www.trendhunter.com/trends/four-new-frozen-lemonades.md) - [Icy Italian Gin Pops](https://www.trendhunter.com/trends/remeo-malfy-spritz-sorbetto.md)