# Upscale Camel Campaigns The Latest Ralph Lauren Spring/Summer Advertisements Show Desert Animals By Jordy E | Published 2014-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-springsummer References: [news.yahoo](http://news.yahoo.com/ralph-lauren-ss15-campaign-shot-bruce-weber-172154087.html) & [ralphlauren](http://www.ralphlauren.com) The latest [Ralph Lauren Spring/Summer 2015 campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) places model Sanne Vloet in the desert. Photographer Bruce Weber captured Vloet as she stood in front of a pack of camels, allowing the collection's safari-chic elements to come to the fore of the fashion label. A large patterned tent was used to offset this display of Ralph Lauren apparel. Alongside red and green-hued harnesses, Vloet posed in an elongated beige dress, allowing her to blend in with brown fur and large beds of sand. Despite this natural backdrop, Vloet also showcased a [large beaded necklace and chunky earrings](https://www.trendhunter.com/trends/contemporary-femininity), adding upscale feminine elements to the line which is for the most part rugged and arguably masculine. There are thus many motifs present in this Ralph Lauren set. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 51% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Safari-chic Fashion:** Disruptive innovation opportunity: Combining rugged and masculine elements with upscale feminine touches to create a unique fashion style. - **Patterned Tent Displays:** Disruptive innovation opportunity: Using large patterned tents as a creative way to showcase apparel and create a visually appealing display. - **Desert-themed Campaigns:** Disruptive innovation opportunity: Incorporating desert landscapes and animals into advertising campaigns to create a distinctive and memorable brand image. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Exploring new ways to combine different fashion elements and styles to create innovative and appealing collections. - **Event Planning:** Disruptive innovation opportunity: Introducing unique display setups, such as patterned tents, for fashion shows and events to enhance the overall experience. - **Advertising and Marketing:** Disruptive innovation opportunity: Creating unconventional and memorable campaigns that incorporate nature and unconventional settings to grab consumers' attention. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Vintage-Like Western-Style Watches](https://www.trendhunter.com/trends/the-western-black-dial-cushion-watch.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)