# How To Lessons from Ralph Lauren Rugby Fashion How to By Bianca | Published 2008-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-spring-2008-rugby References: [rugby](http://rugby.com/collection/default.aspx?ab=topnav_r_RugbyCollection) For the **[Rugby Ralph Lauren's Spring 2008](http://rugby.com/collection/default.aspx?ab=topnav_r_RugbyCollection)** collection, a campaign was created to compliment the preppy-chic look that's taking over the fashion world by storm. To raise intrigue over the collection, the fashion house has released a series of how-to videos, such as *How to Tie a Bow Tie*, *How to Layer*, and *How to Cuff your Pants*. They've even launched their own [Rugby video channel](http://www.youtube.com/profile_videos?user=rugbyralphlauren) on YouTube. RL offers both [men and women's wear](https://www.trendhunter.com/trends/mens-stuff), the pieces bringing to mind images of private schools and riding gear. For the men, the palette is toned down a little, but for the ladies, the more vibrant, the better! Joining designers like Andre 3000, whose new line Benjamin Bixby mixes the quirky yet put-together, [Ralph Lauren's collection includes tailored pieces](https://www.trendhunter.com/trends/west-coast-ivy-collection) like shrunken blazers and vests as well as high-waisted trousers (there are a lot of mixed feelings about those!), madras, bow-ties and suspenders. If you're ready to channel Annie Hall, then take a browse through the collection and examine the print campaigns to find out how even women can look adorable in menswear inspired looks. Trousers held up by suspenders become Indiana-Jones chic when paired with a pale Fedora. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **How-to Fashion Videos:** Creating how-to fashion videos to showcase a fashion collection which increases customer engagement. - **Preppy-chic Look:** Creating wearable preppy-chic looks that appeal to a younger demographic. - **Gender-neutral Clothing:** Designing gender-neutral clothing items that blur the line between masculine and feminine clothing. ### Where This Applies - **Fashion Industry:** Fashion industry professionals can innovate their marketing strategies by creating how-to videos to showcase their collection. - **Design Industry:** Creating preppy-chic looks that appeal to different customers can be an opportunity for fashion designers. - **Gender-fluid Industry:** Creating gender-neutral clothing designs that appeal to a broader demographic helps innovate the fashion industry. ## Related on Trend Hunter - [Sporty Americana Watch Ranges](https://www.trendhunter.com/trends/polo-watch-collection.md) - [Americana Baseball Fashions](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection.md) - [Reimagined Patchwork Designs](https://www.trendhunter.com/trends/patchwork-americana.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Coastal Heritage Capsules](https://www.trendhunter.com/trends/oak-bluffs.md) - [Heritage Postal Fashion Capsules](https://www.trendhunter.com/trends/ralph-lauren-and-usps.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md)