# Bold Billionaire Ads The Ralph Lauren Purple Label Spring/Summer 2012 Campaign Exudes Status By Jana Pijak | Published 2012-03-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-purple-label-spring-summer-2012 References: [malemodelscene.net](http://www.malemodelscene.net/ford-models/ollie-edwards-ralph-lauren-ss12/) The [Ralph Lauren](https://www.trendhunter.com/trends/blazeradorned-bear-figure) Purple Label Spring/Summer 2012 ad campaign is the epitome of high-class glamor. Oozing wealth and status, this alluring advertorial stars model Ollie Edwards. The top model sports dapper suited separates that are both sleek and striking. With [impeccable tailoring and flawless craftsmanship](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), the luxe label showcases sharply dressed styles fit for a gentleman. From timeless pinstriped detailing to alluring all-white suiting, this stunning spread shines a spotlight on crisp monochromatic tones with bold-colored accents. Fusing sharp shapes with clean lines, the Ralph Lauren Purple Label Spring/Summer 2012 ad campaign is a contemporary take on classic menswear looks. Lensed in front of an awe-inspiring mansion and alongside an antique automobile, model Ollie plays the role of stylish billionaire. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fashion Advertising:** Fashion brands can create high-class campaigns that showcase their luxe products using models and unique locations that exude wealth and status. - **Contemporary Menswear Styles:** Fashion brands can update classic menswear looks by fusing sharp shapes with clean lines to give the styles modern appeal. - **Monochromatic Tones with Bold Accents:** Fashion brands can combine bold-colored accents with classic monochromatic tones to create striking designs that appeal to stylish gentlemen. ### Where This Applies - **Fashion:** Fashion brands can incorporate luxury materials and craftsmanship to create high-class campaigns and updated menswear styles that exude wealth and status. - **Automotive:** Automotive brands can partner with fashion brands to feature antique cars in high-class ad campaigns that appeal to stylish billionaires. - **Photography:** Photographers can create stunning visual art by capturing models in front of awe-inspiring mansions, using lighting to accentuate bold-colored accents and monochromatic tones. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)