# Relaxed Effortless Luxe Fragrances The Ralph Lauren Polo Blue Scent has a Delicate Summer Aroma By Amy Duong | Published 2023-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-polo-blue References: [highsnobiety](https://www.highsnobiety.com/p/ralph-lauren-polo-blue-effortless-style/) & [ralphlauren](https://www.ralphlauren.com/men-accessori) The new [Ralph Lauren](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection) [Polo](https://www.trendhunter.com/trends/polo-watch-collection) Blue fragrance is created by renowned perfumer Carlos Benaim with the help of Christophe Laudamiel. It has a blue bottled look which is inspired by a recent trip that Benaim took to the Caribbean during the process of its design. He was fascinated by the clear blue waters and the natural essence of the nature that surrounded him during his travels. This led to the new blend that is mostly defined by a blend of melon and cucumber that is the perfect base before it is elevated by musk and washed suede. It remains relatively simple for an effortless feel and is reminiscent of the ocean on a warm summer's day. Image Credit: Ralph Lauren ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 89% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Effortless Luxe Fragrances:** The trend of effortless luxe fragrances presents an opportunity for innovative perfume companies to create high-quality, sophisticated scents that are easy to wear. - **Nature-inspired Fragrances:** The trend of nature-inspired fragrances provides an opening for perfumers to develop scents that capture the essence of natural elements, such as fresh fruits and oceanic notes. - **Minimalistic Packaging:** The trend of minimalistic packaging offers a chance for cosmetic companies to design sleek, clean packaging that reflects the simplicity and sophistication of the product inside. ### Sectors Adopting This - **Perfume Industry:** The perfume industry can capitalize on the trend of effortless luxe fragrances by creating high-quality scents with a focus on simplicity and refinement. - **Cosmetics Industry:** The cosmetics industry can take advantage of the trend of minimalistic packaging by designing sleek, minimalist packaging that enhances the overall aesthetic of the product. - **Travel Industry:** The travel industry can tap into the trend of nature-inspired fragrances by offering unique scent experiences that transport travelers to different destinations through the power of smell. ## Related on Trend Hunter - [Refined Premium Luxe Fragrances](https://www.trendhunter.com/trends/blu-mediterraneo-la-riserva.md) - [Mediterranean Escapism-Inspired Fragrances](https://www.trendhunter.com/trends/escapisminspired.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Beachy Summer Fragrances](https://www.trendhunter.com/trends/citrus-lavender-fragrance.md) - [Clean Beachy Fragrances](https://www.trendhunter.com/trends/malibu-beach.md) - [Los Angeles-Honoring Fragrances](https://www.trendhunter.com/trends/louis-vuitton-ocean-blvd-colognes.md) - [Evocative Summer Fragrances](https://www.trendhunter.com/trends/aqua-allegoria-rosa-verde.md) - [Mood-Boosting Sea-Inspired Fragrances](https://www.trendhunter.com/trends/nautica-fragrances.md) - [Dark Soulful Fragrances](https://www.trendhunter.com/trends/blues-by-zernellgillie-fragrances.md)