# Branded Boozing The Ralph Lauren Flask By Marissa Brassfield | Published 2008-11-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-flask-luxe-holiday-collection References: [luxist](http://www.luxist.com/2008/10/31/ralph-laurens-luxe-holiday-offerings/) & [ralphlauren](http://www.ralphlauren.com/frontdoor/index.jsp?videoflash=false&flashversion=9) Among the best pieces in Ralph Lauren's Luxe Holiday Collection is a flask that any high-class drinker would be proud to stash in their coat pocket. It's a [sterling silver flask](https://www.trendhunter.com/trends/corkcicle-cool-flask) that features a vintage jockey enameled on the front. Other gorgeous equestrian-themed items from the collection include a [silk and cashmere pillow](https://www.trendhunter.com/trends/george-cleverley-x-zachary-weiss), a leather jewelry box, cushy slippers, and a bevy of [alligator belts](https://www.trendhunter.com/trends/scotch-sipping-jacket). **Implications** - Many consumers today relish in being able to create a lifestyle that embodies luxury and a high standard of living. High-end companies will benefit by expanding the variety of services and products that is covered by their brand. In doing so, consumers will be able to experience a wide range of activities and events that are perceived to be approved by a lavish company. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Lifestyle:** Expanding the variety of services and products covered by a high-end brand allows consumers to experience a wide range of approved lavish activities and events. - **Equestrian-themed Collections:** Creating collections featuring equestrian-themed items provides a unique and luxurious option for high-class consumers. - **Flask Fashion:** Designing stylish and high-quality flasks offers a fashionable accessory for high-class drinkers on the go. ### Industries Being Reshaped - **Luxury Brands:** Luxury brands can benefit by offering a wider range of products and services that cater to high-class consumers seeking a luxurious lifestyle. - **Fashion and Accessories:** The fashion and accessories industry can incorporate equestrian-themed items into their collections to attract high-end consumers. - **Beverage and Alcohol:** The beverage and alcohol industry can tap into the flask fashion trend by designing stylish and premium flasks to cater to high-class drinkers. ## Related on Trend Hunter - [Vintage-Like Western-Style Watches](https://www.trendhunter.com/trends/the-western-black-dial-cushion-watch.md) - [Designer-Approved Alcohol Bottles](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle.md) - [Luxurious Whisky Home Products](https://www.trendhunter.com/trends/ashley-stark-home.md) - [Equestrian Heritage Limited Accessories](https://www.trendhunter.com/trends/case-of-delights.md) - [Festive Bear-Adorned Timepieces](https://www.trendhunter.com/trends/polo-bear-watches.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md)