# Ethereal Holographic Runways This Ralph Lauren Fashion Show Had a Holographic Projection on Water By Laura McQuarrie | Published 2014-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-fashion-show References: [luxurylaunches](http://luxurylaunches.com/fashion/models-walk-on-water-as-ralph-lauren-creates-the-worlds-first-4d-show.php) & [ralphlauren](http://www.ralphlauren.com/home/index.jsp?ab=Geo_iCA_rUS_dUS) The Spring 2015 Polo Ralph Lauren fashion show was set up as an impressive 4D catwalk, where the images of models were projected onto a 60' water wall in Central Park. With the dynamic nature of the fashion show, the background morphed from a full harvest moon to a streetscape to the top of a lighthouse. This blend of [fashion and technology](https://www.trendhunter.com/trends/generative-ai-fashion-show) goes well above and beyond showing off the modernity of the garments in the Polo for Women Fall 2015 collection. Because the whole show was projected on a wall of water, it has a dreamy, ethereal quality that doesn't make it as harsh and the depictions of [holographic technology](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology) that we often see in sci-fi movies and TV. What better way to kick off the launch of a new brand than with an [innovative runway show](https://www.trendhunter.com/trends/brand-homecoming) to make it the most memorable of all the shows at Fashion Week? ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 2% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Ethereal Holographic Runways:** Fashion industry can explore holographic projections as a way to create unique and memorable runway shows. - **4D Catwalk:** The integration of dynamic backgrounds and projections onto models can enhance the immersive experience of fashion shows. - **Fashion-tech Collaboration:** There is potential for collaboration between fashion designers and technology companies to create innovative displays and presentations. ### Industries Being Reshaped - **Fashion:** Fashion industry can embrace holographic technology to create stunning visual displays and enhance the fashion show experience. - **Technology:** Technology companies can explore partnerships with fashion industry to develop holographic projection systems for runway shows. - **Event Planning:** Event planning industry can incorporate holographic projections into their services to offer unique and immersive experiences for clients. ## Related on Trend Hunter - [Illuminated Drone Shows](https://www.trendhunter.com/trends/very-ralph-documentary.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md)