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# Preppy Fashion Films
The Polo Ralph Lauren Fall 2010 Video Sells Smart Style

By Amelia Roblin | Published 2010-09-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-fall-2010
References: [fashionising](http://www.fashionising.com/pictures/b--Ralph-Lauren-life-of-luxury-for-AW-2010-video-4875.html) & [ralphlauren](http://www.ralphlauren.com/home/index.jsp?direct)

The Ralph Lauren Fall 2010 video makes me crave that upper-class country lifestyle. Showing off a selection of dapper duds, the commercial is paired with classical music that suits the overall atmosphere of this clever-looking bunch.

Watching the Ralph Lauren Fall 2010 video makes it difficult not to crave a smart new wardrobe for the coming season. The [sophisticated neutrals](https://www.trendhunter.com/trends/nn07) of the pea coats, sweater vests, polos and cardigans is enough to make me want to drive my vintage car out to meet them.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 42% | Activity: 99% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **Classical Fashion Videos:** Opportunities to create classical fashion videos reminiscent of high-class lifestyles with Ralph Lauren as a potential collaborator.
- **Preppy Style Revival:** A resurgence in the popularity of preppy fashion and lifestyle can inspire products and themes across various industries.
- **Vintage Car Culture:** Using vintage car culture as an inspiration for fashion or lifestyle products is becoming a popular trend tied to high-class, preppy styles.

### Where This Applies

- **Fashion:** Create fashion lines and campaigns that cater to the Preppy Style Revival trend.
- **Automotive:** Opportunities for collaborations or product lines that cater to the Vintage Car Culture trend.
- **Entertainment:** Provide content for the Classical Fashion Videos trend, such as partnering with fashion brands or producing music videos.

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