# Preppy Pony Fragrances The Ralph Lauren Big Pony Collection Combines Shirts & Scents By Ryan Hinkson | Published 2010-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-big-pony References: [designscene.net](http://www.designscene.net/2010/07/ralph-lauren-big-pony-collection.html) & [bigponyfragrances](http://www.bigponyfragrances.com/) The Ralph Lauren Big Pony polo shirt made a huge splash with fans when it debuted a couple of seasons ago. To complement the well-received polos, Ralph Lauren has released the [Big Pony Fragrance Collection](http://bit.ly/bigponyofficial). The Ralph Lauren Big Pony Collection is made up of four scents. Including Sport, Seduction, Adventure and Style (buy them [here](http://bit.ly/BPshop)), the names of these fragrances are based on the four primary interests of young men. Can’t argue with that logic! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 31% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Fragrances:** The rise of personalized fragrances opens up opportunities for brands to create scents tailored to specific interests and demographics. - **Lifestyle Brand Extensions:** The combination of apparel and fragrances demonstrates the potential for lifestyle brands to expand their product offerings and create a cohesive brand experience for consumers. - **Targeting Youth Market:** Brands catering to young men's interests present an opportunity for businesses to tap into the growing youth market and establish brand loyalty from a young age. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry can explore the concept of creating scents inspired by specific interests to cater to individual preferences. - **Fashion Industry:** The fashion industry can consider expanding their brand offerings by venturing into the fragrance market and creating scents that align with their brand identity. - **Youth Marketing Industry:** Youth marketing companies can leverage the appeal of products tailored to young men's interests to develop targeted advertising campaigns and strategies. ## Related on Trend Hunter - [Sporty Americana Watch Ranges](https://www.trendhunter.com/trends/polo-watch-collection.md) - [Americana Baseball Fashions](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection.md) - [Festive Bear-Adorned Timepieces](https://www.trendhunter.com/trends/polo-bear-watches.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Lunar Festivity Fragrance Collections](https://www.trendhunter.com/trends/scentbird-year-of-the-horse-capsule.md) - [Familial Fashion House Perfumes](https://www.trendhunter.com/trends/fendi-fragrance.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md)