# Facade Fashion Shows Ralph Lauren 4D Experience Stuns Onlookers with Projections By Jordan M | Published 2011-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-4d-experience References: [yatzer](http://www.yatzer.com/Ralph-Lauren-4D-Experience-Behind-the-scenes) & [4d.ralphlauren](http://4d.ralphlauren.com/) The [Ralph Lauren](https://www.trendhunter.com/trends/virtual-mall) 4D Experience has pushed the boundary of [innovative marketing technology](https://www.trendhunter.com/trends/highprofile-marketing-event) by using "[projection mapping](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology)" to turn a building’s facade into an interactive visual smorgasbord. The campaign is one of the first of its kind, and has so far premiered in New York and London where it has stunned onlookers. Make no mistake: advertising modelled after the same technology as the Ralph Lauren 4D Experience is going to be popping up all over the place after this project's wild success. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 19% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Projection Mapping Advertising:** The use of projection mapping technology in advertising opens up new possibilities for interactive and visually engaging campaigns. - **Interactive Facade Marketing:** The integration of interactive visuals on building facades creates immersive and attention-grabbing marketing experiences. - **4D Experiential Promotion:** The success of the Ralph Lauren 4D Experience demonstrates the potential for experiential promotions that combine technology and sensory elements. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can leverage projection mapping advertising to create captivating and memorable brand experiences in physical stores or showrooms. - **Event Planning:** Event planning companies can integrate interactive facade marketing to enhance the overall experience for attendees and create a unique and memorable event. - **Marketing and Advertising Agencies:** Marketing and advertising agencies can specialize in 4D experiential promotion, offering innovative and cutting-edge campaigns that captivate audiences and drive brand awareness. ## Related on Trend Hunter - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Phygital Fashion Retail Experiences](https://www.trendhunter.com/trends/macys-mstylelab.md) - [Luxury Video Game Collaborations](https://www.trendhunter.com/trends/epic-games.md) - [Immersive Holiday Experiences](https://www.trendhunter.com/trends/immersive-holiday-experience.md)