# Projected Couture Campaigns A Stunning 4D Light Show for the Ralph Lauren 10th Anniversary By Armida Ascano | Published 2010-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ralph-lauren-10th-anniversary References: [thefashionspot](http://www.thefashionspot.com/runway-news/news/110335-ralph-lauren-stages-stunning-4d-show) & [mediaweek](http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3if27ea67ff5dd1c6166ffeba460da1297) This [couture clothing mega-company](https://www.trendhunter.com/trends/chanel-spring-summer-2026) held a 10-minute illuminated extravaganza to ring in the Ralph Lauren 10th Anniversary and launch of e-commerce in the UK. The architectural video mapping used for this [light installation](https://www.trendhunter.com/trends/light-club-20) is completely breathtaking, falling right in line with the luxurious, top-of-the-line Ralph Lauren lifestyle. The show featured pieces by Ralph Lauren, polo players, runway models and Ralph Lauren himself taking a bow at the end. As if the Ralph Lauren 10th Anniversary wasn’t epic enough! Check out the video to experience this haute projection for yourself. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 7% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **3D Projection Mapping in Fashion Shows:** Fashion brands can create immersive experiences by using 3D projection mapping technology in their fashion shows and events. - **Luxury Fashion E-commerce:** Luxury fashion brands can expand their market by launching e-commerce platforms to make their products and services accessible to more people globally. - **Fashion and Architecture Collaboration:** Fashion and architecture industries can collaborate to create innovative and breathtaking experiences that fuse both industries' creative talents. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can leverage the power of innovative technologies and presenting unique experiences to their customers. - **Luxury E-commerce Industry:** Luxury e-commerce platforms can provide unprecedented access to high-end luxury fashion brands and their exclusive collections globally. - **Architecture Industry:** Architectural firms can explore new opportunities for creative collaboration with fashion and other industries in cutting edge digital environments. ## Related on Trend Hunter - [Luxury Video Game Collaborations](https://www.trendhunter.com/trends/epic-games.md) - [Fashion House Festive Carousels](https://www.trendhunter.com/trends/carousel-of-dreams.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Reimagined Patchwork Designs](https://www.trendhunter.com/trends/patchwork-americana.md) - [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Heritage Postal Fashion Capsules](https://www.trendhunter.com/trends/ralph-lauren-and-usps.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md)