# Spanish Food-Order AI Chatbots Rally's and Checkers Implement a Spanish Ordering System By Amy Duong | Published 2023-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rallys References: [engadget](https://www.engadget.com/rallys-and-checkers-are-using-ai-chatbots-for-spanish-language-food-orders-090931426.html)  Rally's and [Checkers](https://www.trendhunter.com/trends/drivethru-experience) restaurants roll out its first Spanish ordering system that relies on AI technology. The service means to create a more inclusive space for customers and the chatbot helps aid the experience. It is able to take orders through the virtual assistant, which detects the language being spoken to switch between English and Spanish. Notably, it is able to perform features such as prompting upselling on certain items including dessert options or french fries. Roy Baharav, CEO of [Hi Auto](https://www.trendhunter.com/trends/hi-auto) explains that "Our expanded partnership with Checkers and Rally’s represents a huge breakthrough for the country’s Spanish-speaking and bilingual communities, and allows every restaurant to cater to the Spanish speaking population at any time." Image Credit: jetcityimage ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 38% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **AI Technology in Food Ordering:** Rally's and Checkers restaurants implement an AI chatbot system that takes orders and detects language preferences. - **Inclusive Customer Experience:** The Spanish ordering system aims to create a more inclusive space for Spanish-speaking customers and enhance their restaurant experience. - **Upselling Through Virtual Assistants:** The AI chatbot is capable of upselling certain items, such as desserts or french fries, to customers placing orders. ### Who This Affects Most - **Restaurant and Food Service:** The implementation of AI chatbots with language detection technology opens up opportunities for improved customer service and more efficient order processing in the restaurant industry. - **Artificial Intelligence Technology:** The integration of AI technology in food ordering highlights the potential for AI to enhance customer experiences and streamline operations across different industries. - **Language Translation Services:** The Spanish ordering system showcases the demand for language translation services that can be applied in various industries to cater to different language-speaking demographics. ## Related on Trend Hunter - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/drivethru-experience.md) - [Spanish-Language In-App Ordering Options](https://www.trendhunter.com/trends/bojangles1.md) - [AI Restaurant Ordering Services](https://www.trendhunter.com/trends/conversenow.md) - [AI-Powered Drive-Thru Services](https://www.trendhunter.com/trends/hi-auto.md) - [AI Drive-Thru Platforms](https://www.trendhunter.com/trends/ai-drive-thru.md) - [AI-Based Ordering Technologies](https://www.trendhunter.com/trends/beef-o-bradys.md) - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/vox-ai.md) - [AI-Powered Ordering Assistants](https://www.trendhunter.com/trends/doordash-4.md) - [Voice-Based AI QSR Services](https://www.trendhunter.com/trends/valyant-ai-and-paerpay.md)