# Celebratory Baseball Beer Branding The Budweiser 'Rally Pack' Commemorates the Toronto Blue Jays By David Ingram | Published 2015-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rally-pack References: [budweiser](http://www.budweiser.ca/redlights/) The [Toronto Blue Jays](https://www.trendhunter.com/trends/canadian-baseball-fans) have successfully landed its first playoff spot in 22 years and it's time to celebrate with the [Blue Jay's](https://www.trendhunter.com/trends/fancreated-ads) 'Rally Pack.' This special limited-time promotion commemorates Toronto's hometown baseball team and features six tall cans of [Budweiser](https://www.trendhunter.com/trends/made-of-america) beer in a special Blue Jays shrink-wrapped packaging celebrating the team's clinching of a MLB playoff spot. Also known as the '6IXPACK,' the blue and white packaging also features a Blue Jays logo and the social media slogan "#COMETOGETHER." Adding to the excitement, the beer brand will also be syncing up its 'Budweiser Red Lights' originally introduced for the NHL playoffs to coincide with the Blue Jays' playoff run. A special app will let you program a special red light and siren that will go off every time the Blue Jays score a home run hit. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-time Packaging:** Opportunity for brands to create special edition packaging to commemorate events or achievements. - **Sports Team Collaborations:** Potential for collaboration between beverage brands and sports teams to create exclusive products and promotions. - **Integration of Technology:** Opportunity to incorporate technology, such as synchronized lights, into product experiences to enhance consumer engagement. ### Sectors Adopting This - **Beverage:** Beverage companies can leverage limited-time packaging and collaborations with sports teams to create unique products and drive consumer excitement. - **Sports:** Sports teams can partner with beverage brands to create exclusive products and promotions that engage fans and generate buzz. - **Technology:** Developers can explore opportunities to integrate technology, such as synchronized lights, into various consumer experiences to enhance brand interactions. ## Related on Trend Hunter - [Hot Dog-Themed Baseball Fan Merch](https://www.trendhunter.com/trends/canadian-baseball-fans.md) - [User-Generated Toronto Baseball Ads](https://www.trendhunter.com/trends/fancreated-ads.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Beer-Branded Basketball Experiences](https://www.trendhunter.com/trends/draught-draft.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Celebrative Canadian Lager Initiatives](https://www.trendhunter.com/trends/presidential-pack.md) - [Beer-Branded Pride Camps](https://www.trendhunter.com/trends/bud-light-camp.md)