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# Revived Rally Cars
The Audi Group S Brings a Forgotten Car Model Back To Life

By Rahul Kalvapalle | Published 2016-07-20 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/rally-car
References: [gizmag](http://www.gizmag.com/audi-group-s-rally-prototype/44416/) & [audi-mediacenter](https://www.audi-mediacenter.com/en/press-releases/audi-tradition-at-the-rally-mecca-in-daun-6461)

German automaker [Audi](https://www.trendhunter.com/trends/audi-rs-q-etron-e2) has decided to go ahead and develop a truly breathtaking rally car dubbed the Audi Group S, that brings back to life a rally racing vehicular model that was initially designed as far back as three decades ago but never saw the light of day.

The reincarnated Audi Group S rally car comes fully equipped with a four-valve turbocharged engine mounted in the middle section of the vehicle. This highly powerful engine boosts a rally car that is fitted with a space-grade frame and plastic bodywork that makes it exceptionally lightweight.

The Audi Group S rally car is all set to capture eyeballs at the [Eifel Rallye Festival](https://www.trendhunter.com/trends/toyota-gr-yaris-aero-performance), and is a fine example of the timeless nature of truly exceptional automobile engineering.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 56% | Activity: 25% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Revival of Classic Cars:** The revival of forgotten car models presents opportunities for automakers to tap into nostalgia and capture new markets.
- **Lightweight Design:** Incorporating lightweight materials in car manufacturing opens up possibilities for improved performance and fuel efficiency.
- **Rally Car Enthusiasm:** The growing interest in rally car racing creates a market for unique and powerful vehicles like the Audi Group S.

### Where This Applies

- **Automotive Manufacturing:** Automakers can take advantage of reviving classic car models to attract collectors and enthusiasts.
- **Composite Materials:** The development of lightweight bodywork using plastic and space-grade frame materials creates opportunities for the composite materials industry.
- **Motorsports:** The resurgence in rally car racing highlights the potential for innovation and growth in the motorsports industry.

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