# K-Drama Bakery Promotions The Rakuten Viki x TOUS les JOURS Promotion is Here for Valentine's Day By Michael Hemsworth | Published 2026-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rakuten-viki-x-tous-les-jours References: [source86](https://source86.com/tous-les-jours-rakuten-viki-valentines-day-2026/) & [tljus](https://tljus.com)  Avid fans of K-dramas are likely to welcome the news of the [Rakuten Viki](https://www.trendhunter.com/trends/break-better) x [TOUS les JOURS](https://www.trendhunter.com/trends/love-sweet-love-collection) promotion that's making its debut ahead of Valentine's Day to satisfy fans with some sweet treats. The promotion is running from February 1 through 14, 2026 and will reward customers who make any purchase at TOUS les JOURS with a one-month free trial of Rakuten Viki Pass Standard, while supplies last. The pass will grant ad-free access to all of the [streaming service's Asian movies and dramas](https://www.trendhunter.com/trends/popworks-snacks) for fans to stream with a love interest, friends or simply on their own. Chief Marketing Officer at TOUS les JOURS Regina Schneider spoke on the Rakuten Viki x TOUS les JOURS promotion saying, "Today’s consumers are looking for experiences, not just products. By partnering with Viki, we’re elevating dessert into a shared ritual… connecting great food with storytelling.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 28% | Activity: 29% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Cultural Cross-promotions:** Cross-industry promotions like the Rakuten Viki x TOUS les JOURS collaboration leverage cultural phenomena to enhance brand awareness and customer engagement. - **Experience-driven Marketing:** Brands are increasingly blending products with engaging experiences to create deeper emotional connections with consumers. - **Streaming Service Expansions:** Streaming platforms are exploring innovative partnerships to reach broader audiences and offer added value to their subscribers. ### Industries Being Reshaped - **Bakery Industry:** The bakery sector is finding novel ways to connect with younger consumers through creative collaborations with popular media brands. - **Entertainment Streaming Industry:** Streaming services are tapping into consumer passions for cultural content by forming strategic partnerships that enhance subscriber offerings. - **Marketing and Advertising:** Innovative marketing tactics that merge storytelling with product offerings are redefining how brands interact with and attract new customers. ## Related on Trend Hunter - [Romantic Japanese Snack Boxes](https://www.trendhunter.com/trends/valentines-daythemed1.md) - [Character-Dessert Collab Menus](https://www.trendhunter.com/trends/paris-baguette-kpop-demon-hunters.md) - [Decadent Pink-Themed Desserts](https://www.trendhunter.com/trends/2026-valentines-day-lineup.md) - [Limited-Edition V-Day Snack Boxes](https://www.trendhunter.com/trends/valentines-delights-box.md) - [Limited-Edition Handcrafted Desserts](https://www.trendhunter.com/trends/valentines-day-treats1.md) - [Springtime French-Asian Cafe Menus](https://www.trendhunter.com/trends/tous-les-jours-spring-menu.md) - [Romantic Winter Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-smoothies-for-two.md) - [Charming Moon-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-sweet-tsukimi-full-moon.md) - [Romantic Chocolatier Treat Ranges](https://www.trendhunter.com/trends/valentines-day-chocolate-collection.md)