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# Seaside Streetwear Portraits
The Santa Monica Editorial by Rakeem Cunningham is Urban

By Jana Pijak | Published 2013-10-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rakeem-cunningham
References: [fuckingyoung.es](http://fuckingyoung.es/santa-monica/) & [fuckingyoung.es](http://fuckingyoung.es)

Nathan Webb stars in the 'Santa Monica' fashion story by photographer Rakeem Cunningham. Lensed seaside, this urban-themed editorial is the latest exclusive for F****** Young! Online.

Nathan poses on the sandy shore while sporting an edgy and streetwear enriched wardrobe. The model is outfitted by stylist David Miller-Robinson who dresses him in athletic-inspired casuals that include oversized tees, sporty varsity jackets and baseball cap accessories.

Showcasing the latest from Opening Ceremony X [Adidas](https://www.trendhunter.com/trends/megaride-ag), NVRMND Clothing and T by Alexander Wang, among others, the F****** Young! 'Santa Monica' exclusive by Rakeem Cunningham embodies a youthful and effortlessly cool air. This edgy portrait series defies convention and endorses comfy menswear items with unique and fashion forward design details.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 54% | Activity: 31% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Seaside Streetwear Fashion:** Opportunity to create streetwear inspired designs with unique oceanic motifs.
- **Athletic-inspired Menswear:** Opportunity to incorporate sports gear into everyday casual outfits.
- **Effortlessly Cool Wardrobe:** Opportunity to design comfortable menswear that embodies a youthful and edgy aesthetic.

### Where This Applies

- **Fashion and Apparel:** Fashion designers can incorporate streetwear and sports gear into their collections, with unique oceanic motifs to appeal to different audience.
- **Photography and Imaging:** Opportunity for photographers to experiment with different themes and environments to capture fashion trends and styles.
- **Advertising and Marketing:** 'Effortlessly cool' is a selling point, marketers can tap into this trend to promote comfort and casualness given the prevalence of athleisure wear.

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