# Delicious Adaptogenic Superdrinks raiz is a Canadian Brand Offering Low-Sugar Plant-Based Drinks By Riley von Niessen | Published 2019-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raiz References: [raiz.theknotgroup](https://raiz.theknotgroup.com/introducing-raiz-canadas-first-ready-to-consume-adaptogenic-superdrink) raiz is new Canadian label that specializes in refreshing health drinks that both taste great and boost the immune system at the same time. The drinks are made with 100% real ingredients, and are completely [dairy-free](https://www.trendhunter.com/trends/califia-farms-creamy-refreshers) and have absolutely no artificial sweeteners or flavors. Each of the all-natural flavors boasts a variety of plant-based ingredients, and has just 150 calories and only 8 grams of sugar. With each drink full of [adaptogens and superfoods](https://www.trendhunter.com/trends/adaptogen-energy-drinks), they're ideal for health-conscious consumers to supplement their nutrients throughout the day. Sofia da Silva, raiz Founder and CEO, explains that the drinks were created "as a [healthy on-the-go alternative](https://www.trendhunter.com/trends/elevate) to the unsustainable highly caffeinated and sugary drinks marketed to consumers that come with energy crashes, artificial ingredients, and high calorie counts." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Adaptogenic Superdrinks:** Opportunity for brands to create health drinks that combine real ingredients, low sugar, and immunity-boosting adaptogens. - **Plant-based Ingredients:** Rise in demand for drinks featuring plant-based ingredients, offering a natural and nutritious alternative to traditional beverages. - **Health-conscious Consumers:** Growing market of health-conscious consumers looking for convenient, low-calorie, and nutrient-rich options for on-the-go consumption. ### Where This Applies - **Beverage Industry:** Opportunity for beverage brands to develop innovative drinks that cater to health-conscious consumers, focusing on adaptogens, plant-based ingredients, and low sugar. - **Natural Food Industry:** Opportunity for natural food brands to expand their product offerings by incorporating adaptogenic superdrinks made with real and plant-based ingredients. - **Wellness Industry:** Opportunity for wellness brands to tap into the growing market of health-conscious consumers by offering convenient and nutritious options, such as adaptogenic superdrinks. ## Related on Trend Hunter - [Energizing Adaptogenic Drinks](https://www.trendhunter.com/trends/adaptogen-infused-coffee.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Indigenous-Owned Functional Beverages](https://www.trendhunter.com/trends/indigenousowned-functional-beverages.md) - [Daily Wellness Drinks](https://www.trendhunter.com/trends/balaveda.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Modern Adaptogen Energy Drinks](https://www.trendhunter.com/trends/adaptogen-energy-drinks.md)