# Raising Animal Awareness Mexican Turtles Are The New Viagra & Nearly Extinct By thischick | Published 2007-05-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/raising-animal-awareness-mexican-turtles-are-the-new-viagra-nearly-extinct References: [&imgrefurl=http](http://images.google.com/imgres?imgurl=http://news.nationalgeographic.com/news/2005/08/images/050825_turtle_eggs.jpg) Turtles in Mexico are a protected species, but that doesn't stop people from killing them for the eggs they swear are more potent than Viagra. To help put a stop to this practice, Mexico has launched ad campaigns featuring [sexy models advertising](https://www.trendhunter.com/trends/axe-campaign) that "her man doesn't need turtle eggs, he's potent naturally". I don't know how that's supposed to stop turtle killing if your man isn't potent naturally. **Implications** - The use of animals as resources for human advancement and pleasure is nothing new, but when the use of these animals extends beyond necessity and into gluttonous indulgence, [animal protection agencies](https://www.trendhunter.com/trends/food-lion1) step in to prevent what they perceive as animal cruelty. Where lectures, speeches and statistics have proven ineffective, campaigns opt for [controversial, buzz-worthy images and tactics](https://www.trendhunter.com/trends/mwcurated) that are reminiscent of corporate advertising strategies. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Using Controversial Images in Social Awareness Campaigns:** Opportunities exist for social awareness campaigns to create buzz and capture attention by using controversial and attention-grabbing images and tactics, similar to corporate advertising strategies. - **Addressing Animal Cruelty in Promotion of Natural Alternatives:** There are opportunities to promote natural alternatives and discourage animal cruelty by highlighting the potency of natural solutions and emphasizing their superiority over controversial animal-based products. - **Leveraging Marketing Strategies for Animal Protection Campaigns:** Animal protection agencies can benefit from adopting marketing strategies inspired by corporate advertising to create engaging campaigns that effectively raise awareness and impact behavior. ### Industries Being Reshaped - **Animal Protection Agencies:** Animal protection agencies can leverage disruptive marketing strategies to raise awareness and drive behavior change, ultimately reducing animal cruelty. - **Social Awareness Campaigns:** Social awareness campaigns can find opportunities in using controversial images and tactics to capture attention and generate meaningful engagement for their cause. - **Natural Alternatives Industry:** The natural alternatives industry can capitalize on discouraging the use of animal-based products by emphasizing the potency and superiority of natural solutions. ## Related on Trend Hunter - [Plant-Based Turtle Soups](https://www.trendhunter.com/trends/turtle-soup.md) - [Tortoise-Saving Glasses Capsules](https://www.trendhunter.com/trends/save-the-tortoise-collection.md) - [Slowing Down-Focused Campaigns](https://www.trendhunter.com/trends/shacarri-richardson.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Turtles-Inspired Stamp Designs](https://www.trendhunter.com/trends/protect-sea-turtles.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Celebratory Serpent-Shaped Pizzas](https://www.trendhunter.com/trends/grass-turtle-pizza.md)