# Sour Raisin Snacks Sun-Maid's Sour Raisin Snacks Aim to Compete with Fruit Snacks & Gummies By Laura McQuarrie | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raisin-snack References: [prnewswire](https://www.prnewswire.com/news-releases/sun-maids-new-sour-raisin-snacks-offer-deliciously-sour-flavors-of-real-whole-fruit-300897596.html) & [sunmaid](https://sunmaid.com/sours-lander/) Knowing that many health-conscious consumers—especially parents—are looking for better-for-you eating options, [Sun-Maid](https://www.trendhunter.com/trends/grape-jerky) is now introducing a unique new line of [Sour Raisin](https://www.trendhunter.com/trends/patience-fruit-co) Snacks. The naturally sweet and sour snacks are made with non-GMO whole fruit and are free from added sugar and artificial ingredients. The Sour Rasin Snacks are offered in four flavors, including Strawberry, Watermelon, Mixed Berry and even Grape. With these snacks, Sun-Maid acknowledges that "most fruit snacks are more sugar than fruit" and as it sees whole fruit as being sweet enough on its own, it adds only a hint of natural fruit flavoring to create "a little zing of sour." Thanks to their unconventional flavor profile, the [better-for-you Sun-Maid Sour Raisin Snacks](https://www.trendhunter.com/trends/passion-fruit-sour-gummy-stars) are set to compete with other fruit snacks and gummies. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Snacks:** Sun-Maid's Sour Raisin Snacks taps into the growing demand for healthier snack options by creating a snack made with non-GMO whole fruit without added sugar or artificial ingredients. - **Alternative Flavors:** Sun-Maid's Sour Raisin Snacks may disrupt the traditional fruit snack market by offering unconventional sour flavors such as Strawberry, Watermelon, Mixed Berry and Grape. - **Health-conscious Parenting:** Sun-Maid's Sour Raisin Snacks acknowledges the trend of health-conscious parenting by offering a snack that not only tastes good but also is free from added sugar and artificial ingredients. ### Industries Being Reshaped - **Snack Foods:** Sun-Maid's Sour Raisin Snacks introduces a new type of snack that can disrupt the traditional fruit snack market by offering healthier and unconventional sour flavors. - **Health Food:** Sun-Maid's Sour Raisin Snacks taps into the growing health food market by providing a snack made with natural, non-GMO whole fruit, and free from added sugar and artificial ingredients. - **Parenting Products:** Sun-Maid's Sour Raisin Snacks acknowledges the trend of health-conscious parenting and could be classified as an innovative new product in the parenting industry, providing a snack that's not only delicious but also provides important health benefits for children. ## Related on Trend Hunter - [Adult-Targeted Fruit Snacks](https://www.trendhunter.com/trends/sunmaid-farmstand-reserve.md) - [Grape Jerky Snacks](https://www.trendhunter.com/trends/grape-jerky.md) - [Sour Cranberry Snacks](https://www.trendhunter.com/trends/patience-fruit-co.md) - [Sour Fruit Snack Products](https://www.trendhunter.com/trends/bear-fruit-snack.md) - [Flavor Combination Raisins](https://www.trendhunter.com/trends/blueberry-vanilla-yogurt-covered-raisins.md) - [Flavorful Good-For-You Sour Gummies](https://www.trendhunter.com/trends/shameless-snacks.md) - [Low Fat Iconic Snacks](https://www.trendhunter.com/trends/sour-punch-fan-favorites.md) - [Extra-Sour Frozen Grapes](https://www.trendhunter.com/trends/extreme-sour-watermelon-blast-grapes.md) - [Sour Gaming-Themed Snacks](https://www.trendhunter.com/trends/final-boss-sour.md)