# Heart-Healthy Toasted Oat Cereals Kellogg's New Raisin Bran Spotlights Toasted Oats and Real Honey By Riley von Niessen | Published 2020-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raisin-bran References: [kelloggs](https://www.kelloggs.com/en_US/brands/kellogg-s-raisin-bran-consumer-brand.html) [Kellogg's](https://www.trendhunter.com/trends/kelloggs-oaties) has announced a new iteration of its heart-healthy breakfast staple with the launch of the 'Raisin Bran Toasted Oats & [Honey](https://www.trendhunter.com/trends/shreddies-the-honey-one) Cereal.' Like the original Raisin Bran, the updated iteration spotlights juicy raisins and bran flakes, which are now complemented with whole-grain oats and real honey. With its hearty ingredients, the Raisin Bran Toasted Oats & Honey Cereal acts as a filling breakfast or snack, which is [high in fiber and iron](https://www.trendhunter.com/trends/nature-valley-cereal). As Kellogg's explains getting enough fiber is " crucial to support digestive health and an important part of overall wellness." The Raisin Bran Toasted Oats & Honey Cereal will be available from participating retailers starting January 2021, and can be purchased in both standard-size and family-size boxes. Image Credit: Kellogg's ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Heart-healthy Cereals:** Opportunity for innovative cereals to incorporate heart-healthy ingredients like whole-grain oats and real honey. - **Fiber and Iron Fortification:** Potential for fortified cereals to provide a convenient and nutritious source of fiber and iron. - **Snackable Breakfasts:** Growing demand for filling and convenient breakfast options that can also double as a snack. ### Who This Affects Most - **Food Manufacturing:** Manufacturers can capitalize on the trend by developing heart-healthy cereals with added nutritional benefits. - **Health and Wellness:** Opportunity for the health and wellness industry to promote the importance of fiber and iron in overall well-being. - **Retail:** Retailers can cater to the increasing demand for snackable breakfasts by stocking a variety of convenient and nutritious cereal options. ## Related on Trend Hunter - [Fruit-Infused High-Fiber Cereals](https://www.trendhunter.com/trends/raisin-wheats-shredded-wheat.md) - [Protein-Enriched Classic Cereals](https://www.trendhunter.com/trends/honey-bunches-of-oats-protein.md) - [Nutty High-Fiber Breakfast Cereals](https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch.md) - [Low-Sugar Whole Grain Cereals](https://www.trendhunter.com/trends/shreddies-the-honey-one.md) - [Crispy Oat-Based Cereals](https://www.trendhunter.com/trends/kelloggs-oaties.md) - [Lightly Textured Granola Cereals](https://www.trendhunter.com/trends/crunchy-oat-granola.md) - [Low-Sugar Multigrain Cereals](https://www.trendhunter.com/trends/rice-krispies-multigrain-shapes.md) - [Mineral-Enriched Cereals](https://www.trendhunter.com/trends/special-k-brown-sugar-cinnamon.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md)