# Urban Neon Menswear Raised by Wolves Flaunts Highlighter Greens and Bold Prints in Its Line By Riley von Niessen | Published 2016-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/raised-by-wolves References: [hypebeast](http://hypebeast.com/2016/9/raised-by-wolves-2016-fall-winter) & [raisedbywolves](http://raisedbywolves.ca/) Raised by Wolves, a [streetwear fashion label](https://www.trendhunter.com/trends/reigning-champ-fw24-collection) that's based in Canada, added to its selection with a series of fall-ready looks that boast some colorways that take it back to the summer simultaneously. The brand achieves this by infusing warmer styles with bright highlighter greens, as well as sunny yellows and coral tones. Contrasting this are a few neutrals that are a bit more traditional of the season, with [flannel and camouflage prints](https://www.trendhunter.com/trends/ultra-violet-collection) taking over lightweight jackets. Other pieces play with [bolder patterns](https://www.trendhunter.com/trends/khaotique-noir), such as all-over horizontal stripes and black and white checker board that covers the sleeves and collars of jackets. In addition to the apparel, Raised by Wolves also includes a number of hat designs. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 69% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Bold Print Menswear:** The use of bold prints and patterns in menswear, such as all-over horizontal stripes and black and white checkerboard, presents an opportunity for disruptive innovation in the fashion industry. - **Highlighter Green Colorways:** The incorporation of bright highlighter greens in menswear offers a disruptive innovation opportunity for brands seeking to add a pop of color and uniqueness to their collections. - **Streetwear Hat Designs:** The inclusion of unique and fashionable hat designs in streetwear brands can be a disruptive innovation that caters to the growing demand for accessories in the fashion industry. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can leverage the trend of bold print menswear to create unique collections that appeal to a wider consumer base and stay ahead of the competition. - **Apparel Manufacturing:** Apparel manufacturers have an opportunity to incorporate highlighter green colorways into their product offerings, offering disruptive innovation in the form of vibrant and eye-catching garments. - **Streetwear Industry:** The streetwear industry can capitalize on the trend of streetwear hat designs to create distinctive and sought-after accessories that complement their clothing lines, fostering disruptive innovation in the market. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)