# Moody Urban Lookbooks The Raised By Wolves SS 2014 Lookbook Offers Non-Floral Options for Spring By Vasiliki Marapas | Published 2014-04-28 | Updated 2014-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/raised-by-wolves-ss-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/04/28/raised-by-wolves-spring-summer-2014-lookbook/) & [raisedbywolves](http://raisedbywolves.ca) The Raised by Wolves SS 2014 lookbook showcases the brand’s commitment to providing edgy-yet-comfortable streetwear. The collection features short-sleeve button downs, jerseys, mesh shorts and lightweight fleece. In terms of headwear, the label has upped their game by adding bucket and boonie hats, a decision which ladies with hard-to-tame manes everywhere are applauding. The lookbook was shot by Rupert Lamontagne in Montreal’s Olympic Stadium and Botanical Gardens. Despite the scenic location, the lookbook is downcast and gray, featuring several rainy-day shots. Though spring is often synonymous with florals, the moodier vibe of the shoot is definitely more in tune with the label’s gritty, urban style. Sara Graorac made all the styling decisions, which correspond nicely to the gloomy weather. All of the clothing is made in the US or Canada, and the entire collection is available online. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 98% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Edgy Streetwear:** Opportunity for creating edgy-yet-comfortable streetwear that appeals to urban fashion enthusiasts. - **Non-floral Options:** Opportunity to offer spring fashion alternatives to the traditional floral patterns. - **Moody Lookbooks:** Opportunity to create lookbooks with a gritty, urban style that deviates from the usual cheerful aesthetic. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to cater to the demand for edgy streetwear. - **Apparel Manufacturing:** Opportunity for US and Canadian manufacturers to produce trendy clothing. - **Photography:** Opportunity for photographers to showcase moody and alternative lookbooks for fashion brands. ## Related on Trend Hunter - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md)