# Beauty-Branded Mental Health Campaigns Maybelline New York Launched its RAISE YOUR HAND Campaign By Elena Rahman | Published 2021-10-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/raise-your-hand References: [maybelline](https://www.maybelline.ca/en-ca/bravetogether) The RAISE YOUR HAND campaign by [Maybelline New York](https://www.trendhunter.com/trends/mental-healthfocused) is the brand's initiative to raise [mental health awareness](https://www.trendhunter.com/trends/free-mind-campaign). The campaign aims to encourage people who experience difficulties with mental health to seek appropriate and effective help. The global campaign is set to launch on October 10th, 2021, to rally people together for strength and build a sense of community. Supporters can follow the initiative through the #BraveTogether tag. according to the world health organization, "mental anxiety brought on by COVID-19 has been identified in nearly 90 percent of young people." The elevated number suggests that most of the population is experiencing the same difficulties. With that in mind, Maybelline pledged to make a donation to Kids Help Phone. Image Credit: Maybelline ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 69% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Mental Health Awareness Campaigns:** Brands can launch campaigns to encourage people to seek appropriate and effective help for mental health and raise awareness. - **Community-building Campaigns:** Campaigns can be used to bring people together and build a sense of community around important issues like mental health. - **Covid-19-related Mental Health Campaigns:** As COVID-19 continues to impact mental health, brands can launch campaigns to help alleviate anxiety and promote mental health. ### Sectors Adopting This - **Beauty Industry:** Beauty brands can leverage their platforms and products to promote mental health awareness and offer support to those who need it. - **Mental Health Industry:** Mental health organizations and professionals can partner with brands to launch campaigns that raise awareness and provide education and resources for those in need. - **Nonprofit Industry:** Nonprofit organizations can partner with brands to raise funds and awareness for mental health initiatives, while also building a sense of community around the cause. ## Related on Trend Hunter - [Mental Health-Focused Brand Initiatives](https://www.trendhunter.com/trends/mental-healthfocused.md) - [Accessible Mental Health Trainings](https://www.trendhunter.com/trends/maybelline-brave-talk.md) - [Tennis Champion Beauty Campaigns](https://www.trendhunter.com/trends/brave-together-program.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Mental Health Branding Initiatives](https://www.trendhunter.com/trends/mental-health-awareness-month1.md) - [Gen Z Mental Health Platforms](https://www.trendhunter.com/trends/cause-marketing-platform.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md)