# Candy-Flavored Liquor Skittles-Infused Vodka Promises Rainbows and Hangovers By Alex Covert | Published 2009-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rainbows-and-hangovers-skittles-flavored-vodka References: [didntyouhear](http://www.didntyouhear.com/2008/06/05/vodka-can-taste-like-the-rainbow/) Some people just can't resist a colorful, foo-foo drink. My case in point is the latest trend circling the Internet's how-to web sites: How to make [Skittles-flavored vodka](https://www.trendhunter.com/trends/skittles-obsessed). It's fairly simple to make... even when inebriated. Separate your Skittles by color and put them into bottles of vodka. There. Now you've got a rainbow in your liquor cabinet. **Implications** - A child's vice is candy and an adult's is booze, so combine the two and you'll have a winning combination. This is especially beneficial since not everyone drinks beer or hard liquor. As a result, alcohol companies are always finding [new flavors to attract](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka) the crowd that prefers a sweet taste -- in this case, skittles -- that makes drinking a more pleasant experience. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Candy-flavored Alcohol:** There is a growing demand for sweet and unique alcoholic drinks that combine the flavors of candy and alcohol, presenting new opportunities for companies to develop innovative products. - **DIY Alcoholic Infusions:** Consumers are increasingly interested in making their own flavored alcohol infusions at home, providing opportunities for alcohol brands to offer DIY kits or unique flavorings. - **Personalized Drinking Experiences:** The trend of creating customized, unique cocktails is expanding, and companies can take advantage of this by offering personalized, candy-flavored drink options for their customers. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Alcohol companies can leverage the trend of candy-flavored alcohol to develop innovative product lines and capture a new segment of consumers. - **DIY Home Brewing and Infusion Industry:** Companies can provide DIY kits and flavorings to consumers who want to make their own candy-flavored alcohol infusions at home. - **Food and Hospitality Industry:** Restaurants and bars can capitalize on the trend of personalized drinks and offer unique, candy-flavored drink options to their customers. ## Related on Trend Hunter - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md) - [Cotton Candy-Flavored Coolers](https://www.trendhunter.com/trends/cotton-candy-lemonade.md) - [Martini-Inspired Candies](https://www.trendhunter.com/trends/sugarfina-x-chopin.md) - [Tangy Orange Hard Seltzers](https://www.trendhunter.com/trends/sunnyd-vodka-seltzer.md) - [Icy Candy-Flavored Drinks](https://www.trendhunter.com/trends/ritas-x-skittles-italian-ice.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md) - [Festive Vodka Cocktails](https://www.trendhunter.com/trends/vk-chocolate-orange.md) - [Cannabis-Flavored Vodkas](https://www.trendhunter.com/trends/cannabisflavored-vodka.md)