# Rainbow-Hued Gummy Worms Haribo Just Debuted New Rainbow Worms and Z!NG Sour Kicks By Katherine Pendrill | Published 2021-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-worms References: [brandeating](https://www.brandeating.com/2021/09/haribo-introduces-new-rainbow-worms-and-zing-sour-kicks.html) Haribo is expanding its ever-growing list of gummy candies with the debut of new Rainbow Worms and Z!NG Sour Kicks. Gummy worms are a classic candy and Haribo's new Rainbow Worms don't disappoint on color or flavor. The new gummy worm candies boast a five-color rainbow-hued look, and come in three bright flavors: Black Currant, Lemon, and Strawberry. As for the Zing Sour Kicks (which are stylized as 'Z!NG'), these gummies are shaped like little sneakers and come in five sour flavors: Grape, Raspberry, Strawberry, Orange, and Lemon Both of Haribo's new Rainbow Worms and Zing Sour Kicks are available now in small, medium, and large size bags at major retailers across the U.S., such as [Walmart](https://www.trendhunter.com/trends/lilys-sweets), [Walgreens](https://www.trendhunter.com/trends/halloween-gummy-candies), CVS, [Dollar Tree](https://www.trendhunter.com/trends/jello-jelly-beans), and more. Image Credit: Haribo ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 5% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Rainbow-hued Gummy Candies:** The demand for visually stunning and flavorful gummy candies will likely increase, leading to more creative and diverse products in the market. - **Sour Gummy Candies:** The popularity of sour gummy candies will likely continue to grow, leading to increased innovation and creativity in flavors and shapes. - **Premium Gummy Treats:** Consumers' growing interest in indulgent and high-quality snacks presents an opportunity for premium gummy candy brands to enter the market with unique and delicious offerings. ### Where This Applies - **Confectionery Industry:** With the introduction of new colorful and flavorful gummy candies, the confectionery industry has an opportunity to grow and expand their product line. - **Retail Industry:** The demand for new and diverse gummy candies presents an opportunity for retailers to offer their customers more options in the candy aisle. - **Food and Beverage Industry:** As consumers increasingly seek out indulgent and unique snacks, the food and beverage industry can enter the gummy candy market with innovative products that cater to this consumer demand. ## Related on Trend Hunter - [Sour Soda-Flavored Candies](https://www.trendhunter.com/trends/haribo-soda-twist-zng.md) - [Bursting Gummy Worm Candies](https://www.trendhunter.com/trends/trolli-sour-bursting-crawlers.md) - [Tiny Sour Gummy Candies](https://www.trendhunter.com/trends/fizzy-whizzy-weenie-worms.md) - [Fruit-Forward Shareable Gummies](https://www.trendhunter.com/trends/haribo.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Dual-Flavor Sour Candies](https://www.trendhunter.com/trends/sour-electric-crawlers.md) - [Cloud-Like Gummy Candies](https://www.trendhunter.com/trends/haribo-berry-clouds.md) - [Magical Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-harry-potter-edition-gummies.md) - [Tropically Themed Summertime Candies](https://www.trendhunter.com/trends/haribo-gummy-candies.md)