# Chromatic Pride Month Milkshakes The Habit Burger Grill Rainbow Shake is Deliciously Celebratory By Michael Hemsworth | Published 2023-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-shake References: [chewboom](https://www.chewboom.com/2023/05/24/the-habit-announces-debut-of-new-rainbow-shake-starting-may-31-2023/) & [habitburger](https://www.habitburger.com)  The [Habit Burger Grill](https://www.trendhunter.com/trends/cinnamon-toast-crunch-shake-1) Rainbow [Shake](https://www.trendhunter.com/trends/true-love-shake) has been announced as a new offering at participating locations to help consumers enjoy a delicious treat when celebrating Pride Month. The shake features a base of vanilla ice cream that has been blended up with rainbow cereal to give it a chromatic appearance before being topped with a strawberry puree, passionfruit puree and blue raspberry syrup. The shake is then finished with whipped cream and an additional sprinkling of crushed rainbow cereal for a final touch of color and flavor. The Habit Burger Grill Rainbow Shake will be available for a limited time with $1 being donated from every one sold (up to $50,000) donated to the It Gets Better project to support [LGBTQ](https://www.trendhunter.com/trends/sprinkle-cookie-shake)+ youth around the world. Image Credit: The Habit ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 49% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pride Month Food and Beverages:** Opportunities exist for restaurants and brands to create limited-edition items that celebrate diversity and inclusivity, with a portion of sales donated to related nonprofit organizations. - **Rainbow-themed Foods and Drinks:** There is a potential to offer consumers visually-striking menu items that utilize a rainbow color scheme, potentially using natural food coloring sources to appeal to health-conscious customers. - **Cause-related Marketing Campaigns:** Brands and companies can align themselves with charitable causes and events to increase brand loyalty and awareness, in addition to making a meaningful impact on social and humanitarian issues. ### Where This Applies - **Food and Beverage:** Opportunities exist for restaurants, cafes, and fast-food chains to create limited-edition menu items that are visually vibrant and connect with customers on a personal and emotional level. - **Nonprofit Organizations:** This trend represents an opportunity for nonprofit organizations to collaborate with for-profit businesses and use cause-related marketing to raise awareness and funds for their important social causes. - **Marketing and Advertising:** Agencies and marketing teams can help brands develop effective strategies to communicate their values and align themselves with charitable organizations in order to create a positive impact while also increasing customer loyalty and engagement. ## Related on Trend Hunter - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md) - [Sprinkle Cookie-Inspired Shakes](https://www.trendhunter.com/trends/sprinkle-cookie-shake.md) - [Peachy Pride Month Shakes](https://www.trendhunter.com/trends/peachy-passion-pride-shake.md) - [Hand-Spun Holiday Milkshakes](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake.md) - [Colorful Paddy's Day Shakes](https://www.trendhunter.com/trends/under-the-rainbow-shake.md) - [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md) - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [Cereal-Flavored Ice Cream Shakes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-shake-1.md) - [Rainbow Vanilla Shakes](https://www.trendhunter.com/trends/strawberry-pinata.md)