# Hopeful Colorful Window Displays Louis Vuitton Launches the Rainbow Project at it's Toronto Store By Amy Duong | Published 2020-06-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-project References: [louisvuitton](http://www.louisvuitton.com/) Luxury fashion house [Louis Vuitton](https://www.trendhunter.com/trends/yellow-toy-racetrack) unveils the exclusive Rainbow Project that celebrates hope and the welcoming of Summer. It is a series of [collaborative window displays](https://www.trendhunter.com/trends/crafted-world-exhibition-1) that starts off with Toronto -- the Bloor Street location is painted with a captivating vibrant design. This is to represent the sun breaking through the clouds after a storm to symbolize a feeling of hope and new ventures. Each store window boasts unique designs as the rainbows will either be digitally animated or applied with stickers.The house's window displays have always been striking and the latest project aims to awaken the inner child of their fans. Throughout the month of May, the project slowly unveiled itself, with other locations that followed Toronto including Milan, Frankfurt, Madrid, Rome, and Paris. Image Credit: Louis Vuitton ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Collaborative Window Displays:** This trend presents an opportunity for brands to partner with artists and designers to create captivating and unique window displays that capture the attention of consumers. - **Digital Animation in Retail:** The use of digital animation in window displays allows brands to create immersive and dynamic experiences that engage and excite customers, offering new possibilities for storytelling and branding. - **Emotional Connection Through Visual Merchandising:** By incorporating elements of hope and positivity in window displays, brands can establish a deeper emotional connection with customers, creating a memorable and engaging retail experience. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage collaborative window displays and digital animation to elevate their brand image, create buzz, and attract customers with innovative and visually appealing storefronts. - **Visual Merchandising:** The art of visual merchandising can embrace the trend of emotional connection through creative window displays, allowing retailers across various industries to enhance customer experience and differentiate themselves. - **Art and Design:** Artists and designers can explore partnerships with retail brands to showcase their creativity and bring their work to a larger audience through collaborative window display projects. ## Related on Trend Hunter - [Oversized Yellow Toy Racetracks](https://www.trendhunter.com/trends/yellow-toy-racetrack.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Artist-Focused Luxury Exhibits](https://www.trendhunter.com/trends/yayoi-kusama-1.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Terrace Brand Endeavors](https://www.trendhunter.com/trends/beachfront-pop-up.md) - [Monogram Heritage Pop-Ups](https://www.trendhunter.com/trends/louis-vuitton-celebrates.md)