# Pride-Themed Cocktail Packs The Rainbow Pack from Spa Girl Cocktails Offers Fresh Flavors By Josh Thompson-Persaud | Published 2021-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-pack References: [drinkspagirlcocktails](https://www.drinkspagirlcocktails.com/products/rainbow-pack) To celebrate Pride Month, Spa Girl Cocktails released the Rainbow Pack of premium cocktails which offer six fresh flavors. The vodka-based cocktails are clean seltzer-style beverages that are low in carbs and sugar. The Rainbow Pack provides the Spa Girl Cocktails in Pear, Peach, Cucumber, Pineapple, Fresh, and Strawberry. The Rainbow Pack comes in three iterations: the Signature Vodka Cocktails 12 Pack which includes Cucumber, Pear, and Peach, the Sparking Vodka Cocktails 12 Pack which includes Pineapple, Strawberry, and Fresh, or an all-inclusive 24 pack. The Spa Girl Cocktails are vegan, plant-based drinks that are made without artificial flavors and sweeteners. The cocktails pack high alcohol percentages ranging from 11.5% to 16.5% ABV. This enables consumers to drink less while partying more. Image Credit: Spa Girl Cocktails ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 33% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Pride-themed Premium Cocktails:** The Rainbow Pack from Spa Girl Cocktails offers a low-carb, low-sugar, and plant-based alternative to traditional mixed drinks, providing a new opportunity for businesses to capitalize on the growing demand for sustainable and inclusive products during pride month. - **Clean Seltzer-style Beverages:** Spa Girl Cocktails creates a healthier alternative to traditional seltzers and energy drinks by offering low-carb and low-sugar vodka-based cocktails with fresh fruit and vegetable flavors, presenting a new market opportunity for beverage companies looking to expand the options for health-conscious consumers. - **Vegan and Plant-based Drinks:** The rise of plant-based diets has led consumers to search for vegan and plant-based cocktail alternatives like the Rainbow Pack from Spa Girl Cocktails, opening up a new market for brands and restaurants that cater to health and environmentally conscious consumers. ### Who This Affects Most - **Beverage Industry:** The introduction of the Rainbow Pack by Spa Girl Cocktails, presents a disruptive opportunity to the industry to expand their offerings of inclusive, low-carb, and low-sugar beverages that can appeal to health-conscious consumers. - **Hospitality Industry:** The demand for vegan and plant-based options in cocktail menus during pride month and beyond is on the rise, with the Rainbow Pack from Spa Girl Cocktails offering an opportunity for venues and event planners to provide a more sustainable and inclusive experience to their patrons. - **Retail Industry:** The Rainbow Pack from Spa Girl Cocktails creates an opportunity for retailers to provide a fresh and flavorful addition to their inventory and expand their offerings to customers who are seeking a plant-based and low-sugar alternative to traditional cocktails. ## Related on Trend Hunter - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Multi-Alcohol Variety Packs](https://www.trendhunter.com/trends/drink-variety-pack.md) - [Artisan Spirit Cocktail Packs](https://www.trendhunter.com/trends/dillions-small-batch-variety-packs.md) - [Memorial Day-Inspired Rtd Cocktails](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack.md) - [Non-Alcoholic Cocktail Party Packs](https://www.trendhunter.com/trends/smashd-party-all-day.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Summer-Ready RTD Launches](https://www.trendhunter.com/trends/absolut-ocean-spray-variety.md) - [Vibrant Botanical Canned Cocktails](https://www.trendhunter.com/trends/kove-1.md)