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# Charming Rainbow Mugs
Poketo's Rainbow Mug Boasts a Playful and Artistic Handle Design

By Jana Pijak | Published 2021-01-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-mug
References: [poketo](https://www.poketo.com/collections/new/products/rainbow-mug?variant=37427964477604)

[Poketo's](https://www.trendhunter.com/trends/amusesable-coffee) Rainbow Mug is a stunning accessory that combines fun with function. The mug is made from [100% ceramic](https://www.trendhunter.com/trends/helen-levi) and is available in two sizes -- a short and tall -- that each combine a simplistic shape with [rainbow-inspired linework](https://www.trendhunter.com/trends/yeti-3). Each linework accent is showcased on the mug's handle, adding visual interest and function to both sizes of the product.

Known for its range of eye-catching stationary products, Poketo has continued to evolve into a lifestyle brand over the years, with more offerings in the home decor, toys and fashion realms.

The brand's unique Rainbow Mug is priced at $36.00 for both size options and is a charming gift for coffee lovers -- especially those looking to elevate their work from home experience during the ongoing COVID-19 pandemic.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 93% | Activity: 95% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What Makes This Trend Stand Out

- **Rainbow-inspired Products:** Opportunity for brands to create a line of products inspired by rainbows to add fun and color to everyday items.
- **Functional Design Accents:** Potential for brands to incorporate artistic and functional handles into cups and other household items for added visual interest and functionality.
- **Lifestyle Brand Evolution:** Brands can explore expanding their product offerings and evolving into a lifestyle brand, offering a range of items in various industries with a unique aesthetic.

### Sectors Adopting This

- **Home Décor:** Brands in the home décor industry can incorporate rainbow-inspired designs into their products for a pop of color and fun in everyday items.
- **Fashion:** Fashion brands can create rainbow-inspired accessories, clothing and home items to add bold colors and playful designs to their product lines.
- **Toy:** Companies in the toy industry can incorporate rainbow designs and functional handles into their products to add playfulness and uniqueness to their merchandise.

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