# pH-Activated Lip Balms Winky Lux's Rainbow Lip Balm Helps to Support LGBTQ+ Youth By Laura McQuarrie | Published 2019-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-lip-balm References: [allure](https://www.allure.com/story/winky-lux-rainbow-lip-balm-pride) & [winkylux](https://www.winkylux.com/products/rainbow-tinted-balm) Winky Lux is adding to its fun portfolio of lip products with an all-new [rainbow lip balm](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm) that boasts color-changing properties. The Rainbow Balm, launched just in time for the start of Pride Month, takes the form of a [tinted lip product](https://www.trendhunter.com/trends/narins-beauty) that is striped with red and orange colors, as well as a blue color that is [pH-activated](https://www.trendhunter.com/trends/phlush-stick) and changes to create a unique rosy color once it's swiped across the lips. The nourishing rainbow-hued balm boasts a pleasing pineapple scent and is made with moisturizing ingredients like jojoba oil to soothe and condition the lips. For a limited time, a portion of the Rainbow Balm purchases will help to support the LGBTQ youth organization nAGLY. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Color-changing Lip Products:** Explore the possibility of creating new and innovative color-changing lip products by utilizing pH-activated technology. - **Supporting Social Causes Through Product Sales:** Incorporate social causes into your brand's products, as Winky Lux has done by supporting the LGBTQ community through Rainbow Balm sales. - **Niche, Seasonal Product Lines:** Offer new and fun product lines that cater to seasonal events, such as Pride Month, like Winky Lux's Rainbow Balm. ### Where This Applies - **Cosmetics:** Introduce technological innovation in the production of lip products by creating color-changing shades, like Winky Lux's Rainbow Balm. - **Social Impact:** Encourage social impact initiatives through product sales, like Winky Lux's donation to nAGLY with Rainbow Balm sales. - **Fashion and Apparel:** Incorporate rainbow-themed items in product lines to support causes and bring awareness to social issues, like Winky Lux's Rainbow Balm during Pride Month. ## Related on Trend Hunter - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Luxe pH Activated Balms](https://www.trendhunter.com/trends/dior-addict-lip-glow.md) - [Color-Changing Jelly Tints](https://www.trendhunter.com/trends/phreeze.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Keychain Lip Balms](https://www.trendhunter.com/trends/tell-all-juicy-berry-lip-balm.md)