# Water-Light Rainbow Installations Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow By Laura McQuarrie | Published 2018-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-installations References: [campaignlive](https://www.campaignlive.co.uk/article/why-ben-jerrys-created-water-light-rainbow-hologram-poland/1484633) & [benjerry](https://www.benjerry.com/) Rainbow installations of all shapes and sizes are being set up around the world in celebration of Pride, but Ben & Jerry's put a unique spin on the idea with its "unbreakable" water-light hologram in Warsaw. Back in 2012, a rainbow installation of a similar shape and size was set up in the city in support of [LGBTQ](https://www.trendhunter.com/trends/ink-the-rainbow) rights, but it was torn down multiple times and then later permanently removed in 2015. This year, the rainbow is making a reappearance in Zbawiciela Square but in a form that better represents the community's resilience and unshakeable love. The installation from Ben & Jerry's, a brand that has long supported the [global LGBTQ community](https://www.trendhunter.com/trends/wicked-fabulous), was launched with Milosc Nie Wyklucza and Fundacja Wolontariat Równosci for marriage equality. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Resilient Rainbow Installations:** Opportunity to create rainbow installations that symbolize resilience and unshakeable love for marginalized communities. - **Water-light Holograms:** Potential for using water-light holograms as a unique and eye-catching form of installation art. - **Corporate Support for LGBTQ Community:** Increasing trend of brands, like Ben & Jerry's, aligning with LGBTQ organizations and initiatives for social inclusivity. ### Sectors Adopting This - **Art and Design:** Artists and designers can explore innovative ways of creating rainbow installations using materials like water-light holograms. - **Marketing and Advertising:** Opportunity for marketers to collaborate with LGBTQ organizations and brands to create inclusive campaigns and installations. - **Dairy and Food Industry:** Brands in the food industry, especially those with a focus on social responsibility, can show support for LGBTQ rights through creative initiatives like Ben & Jerry's rainbow installation. ## Related on Trend Hunter - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Charitable Ice Cream Sandwiches](https://www.trendhunter.com/trends/my-caramel-romance.md) - [LGBTQI+-Supporting Furniture Brand Partnerships](https://www.trendhunter.com/trends/rainbow-railroad.md) - [Colorful Queer Monuments](https://www.trendhunter.com/trends/queer-monument.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md) - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md) - [Artistic Pride Month Desserts](https://www.trendhunter.com/trends/keith-haring-x-van-leeuwen-ice-cream.md)