# Push-Up Rainbow Hummus Pops Flatbread Grill Created a Diversity-Celebrating Treat for Pride By Laura McQuarrie | Published 2018-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-hummus References: [prnewswire](https://www.prnewswire.com/news-releases/flatbread-grill-is-the-first-restaurant-to-create-a-rainbow-hummus-that-celebrates-diversity-and-raises-awareness-for-the-lgtbq-community-300662602.html) & [flatbreadgrill](http://flatbreadgrill.com/) For Pride this year, [Flatbread Grill](https://www.trendhunter.com/trends/flatbread-trifecta) created a Rainbow Hummus that will help to support a local community service center for the [LGBTQ](https://www.trendhunter.com/trends/tempo-crackers) community. Flatbread Grill notes that "15% of all revenues generated from sales of this exclusive menu item will be donated to [Hudson Pride Center](https://www.trendhunter.com/trends/lost-borough-ice-cream)." The rainbow-colored hummus gets its unique hues from natural sources—such as blue from spirulina algae, orange from roasted carrot, yellow from turmeric and purple from roasted cabbage. The all-natural, nutrient-rich superfood hummus is now available in party, individual and sharing sizes, as well as a convenient push-up pop package that features layers upon layers of the colorful hummus. This unconventional hummus packaging makes it possible for each individual layer to be appreciated and savored one by one. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Natural Food Coloring:** Opportunity to develop and market more natural food colorings for unconventional food products such as Rainbow Hummus. - **Eco-friendly Packaging:** Opportunity to develop eco-friendly push-up pop packaging made from biodegradable materials. - **Socially-conscious Menu Items:** Opportunity to create and promote more menu items that support social causes and organizations as a way of highlighting brands' social awareness and engagement. ### Sectors Adopting This - **Food Ingredients:** Food ingredients industries have an opportunity to develop and market more natural food colorings that can be utilized in unconventional food products like color-coded hummuses. - **Packaging:** Packaging industries have an opportunity to develop eco-friendly push-up pop packaging for foods and snacks, making them more friendly for the environment. - **Food & Beverage:** Food and beverage industry players have an opportunity to create and promote menu items that support social causes thereby promoting the social-corporate responsibility of their brands. ## Related on Trend Hunter - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Pride-Celebrating Cracker Packs](https://www.trendhunter.com/trends/tempo-crackers.md) - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md) - [Eco-Friendly Hummus Products](https://www.trendhunter.com/trends/lantana-foods.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md) - [Greek-Inspired Hummus](https://www.trendhunter.com/trends/grecian-golden-hour-hommus.md) - [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md)