# Hippie Utopia Photography Benoit Paille's Rainbow Gathering Series is a Breath of Fresh Air By Meghan Young | Published 2011-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-gathering References: [trendsnow.net](http://www.trendsnow.net/2011/04/rainbow-gathering.html) & [benoitp](http://www.benoitp.com/) For those of you who have never heard of a "rainbow gathering" before, this photo series that carries the same name offers a fantastic look into what it is. Essentially, rainbow gatherings are temporary communities held outdoors, which encourage ideals of peace, love, harmony, freedom and community as a consciously expressed alternative to mainstream society. Shot by Canadian photographer Benoit Paille, who is based in Montreal, the Rainbow Gathering photo series was captured over a period of three years in three countries (Canada, Mexico and Spain). An unadorned yet arresting series, the Rainbow Gathering portfolio features [portraits of participants](https://www.trendhunter.com/trends/the-last-resort-exhibition) who range in age. Frank and open with some hints of dirt (quite literally), the Rainbow Gathering photo series is a breath of fresh air. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Temporary Communities:** Opportunity to create innovative platforms or services for organizing and sustaining temporary communities based on ideals of peace, love, harmony, freedom, and community. - **Alternative Lifestyles:** Potential for disruptive products or experiences that offer alternatives to mainstream society, embracing ideals of peace, love, harmony, freedom, and community. - **Photography Experiences:** Innovative opportunities to provide unique photography experiences that capture the essence of alternative communities and lifestyles. ### Industries Being Reshaped - **Event Planning:** Disruptive potential to design and organize events that foster temporary communities centered around ideals of peace, love, harmony, freedom, and community. - **Eco-tourism:** Opportunity to develop sustainable and immersive travel experiences that showcase alternative lifestyles and communities. - **Artistic Photography:** Potential for photographers to explore and document alternative communities and lifestyles, creating captivating and thought-provoking visual narratives. ## Related on Trend Hunter - [Six-Note Rainbow Fragrances](https://www.trendhunter.com/trends/dirty-rainbow.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [Light Garden Installations](https://www.trendhunter.com/trends/imaginarium360.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md)