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# Rainbow Fringe Bath Mats
Urban Outfitters Launched New Bespoke Bath Mat in Muted Colors

By Grace Mahas | Published 2019-07-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-fringe-bath-mat
References: [urbanoutfitters](https://www.urbanoutfitters.com/en-ca/shop/rainbow-fringe-bath-mat?category=apartment-new-arrivals&color=070&type=REGULAR)

Urban Outiffters recently launched its new Rainbow Fringe Bath Mat with a whimsical and understated vibe. The mat features an off-white background, with muted mustard yellows, pale pinks, bright whites, and pale greens to create a demure bathroom addition. The symmetrical design is ideal for consumers looking for a well-crafted and uber-chic [bathroom décor](https://www.trendhunter.com/trends/baina-1).

The Rainbow Fringe Bath Mat also boasts 16 fringes that are located at the base of each rainbow stripe. This intriguing bath mat pays homage to the [1960s ara](https://www.trendhunter.com/trends/the-newstalgia) and features a cushy and [tuffled fabric](https://www.trendhunter.com/trends/ribbed-plush-blanket) that's ultra-soft with easy to clean tassel edges. The avant-garde bath mat is made from 100% cotton and is 20 inches long by 30 inches wide.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 32% | Activity: 20% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What Makes This Trend Stand Out

- **Whimsical Bathroom Decor:** Opportunity for businesses to create unique and playful bathroom accessories.
- **Muted Color Palette:** Chance for companies to develop products with soft and understated color schemes.
- **Retro-inspired Design:** Potential for brands to tap into nostalgia by incorporating vintage aesthetics into their products.

### Sectors Adopting This

- **Home Decor:** Home decor companies can explore new designs and materials to create innovative and stylish bathroom accessories.
- **Textiles:** Textile manufacturers can experiment with different fabrics and textures to offer comfortable and visually appealing bath mats.
- **Fashion:** Fashion brands can translate current trends into home decor by designing bath mats that reflect popular color palettes and patterns.

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