# Convenience Store Anime Series 7-Eleven Japan Created the Animated Mini Series Rainbow Finder By Laura McQuarrie | Published 2021-04-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-finder References: [designtaxi](https://designtaxi.com/news/413787/7-Eleven-Japan-Debuts-Its-Own-Anime-Mini-Series-Online/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [youtube](https://www.youtube.com/channel/UCyJzyAQtgeBIdy7eobMmZgw) Rainbow Finder is the name of the animated mini series with an unlikely creator—7-Eleven Japan. The series shares three short episodes, each of which is just two short minutes in length but shares a look into beautiful moments. The first video in the series introduces high school student Nanami as an aspiring photographer who captures special moments. The second episode introduces a close friendship between classmates and the third and final episode rounds out the mini series by showing the characters graduating, and romance heating up. The three films are connected by 7-Eleven, which serves as a setting for the story. The [anime series](https://www.trendhunter.com/trends/final-test-duolingo) was produced by The Answer Studio, the creator of Kimi no Na Wa (Your Name) and directed by former [Walt Disney Animation](https://www.trendhunter.com/trends/disney-verts) Japan animator Hiroshi Kawamata. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Branded Entertainment:** As brands with large consumer bases branch out to film and TV, they can leverage already established audiences and provide inspiration for new content. - **Short-form Content:** The rise of short-form content enables consumers to enjoy high-quality entertainment that's easy to consume and share, which can encourage the creation of more abbreviated content. - **Niche Marketing:** Brands may use niche entertainment as a way to attract and win over very specific demographics while offering them something tailored to their tastes. ### Industries Being Reshaped - **Fast Food:** Brands in the fast food industry can use entertainment and storytelling to differentiate themselves and create deeper connections with their customers. - **Animation:** The animation industry is expanding as more brands and companies are striving to meet growing demand for animated content across various platforms. - **Retail:** Retailers can create entertainment to showcase their corporate identity and products while building more personalized relationships with their customers. ## Related on Trend Hunter - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [Experiential Convenience Stores](https://www.trendhunter.com/trends/familymart-announced.md) - [Anime Restaurant Meals](https://www.trendhunter.com/trends/wcdonalds.md) - [Avatar-Staffed Convenience Stores](https://www.trendhunter.com/trends/lawson.md) - [Youthful Convenience Store Campaigns](https://www.trendhunter.com/trends/rollup-refuel.md) - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md) - [Convenience Store Metaverses](https://www.trendhunter.com/trends/7eleven-metaverse.md) - [Summer-Inspired Japanese Snack Collections](https://www.trendhunter.com/trends/tokyotreat-minimart.md) - [Educational Anime Mini Series](https://www.trendhunter.com/trends/final-test-duolingo.md)