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# Rainbow Office Supplies
Multicolored Expanding Files Make Organization Fun

By Marissa Brassfield | Published 2009-03-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-file-folder
References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/2009/03/semikolon_rainbow_expanding_fi.html) & [seejanework](http://www.seejanework.com/ProductCart/pc/viewPrd.asp?idcategory=104&idproduct=2956)

It's hard to be organized when most [office organization supplies](https://www.trendhunter.com/trends/forming-function-nomad-collection) are incredibly boring. These rainbow-colored expanding file folders, however, bring a bit of whimsy into menial tasks like filing.

These rainbow expanding file folders are made by Semikolon, and prove that practical can be pretty as well.

**Implications** - Filing is never fun, but [whimsical office accessories](https://www.trendhunter.com/trends/flutterbox) infuse personality and an uplifting attitude into standard worker-bee procedures. By forgoing bland, standard designs in favor of [vibrant colors](https://www.trendhunter.com/trends/center-center-storage) and unusual shapes, stationery designers and marketers can reach a new market of Generation Y and Z office workers, who prefer to use office products that reflect their unique personality and corporate philosophy.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 6% | Activity: 33% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Whimsical Office Accessories:** By creating office accessories with vibrant colors and unique shapes, designers and marketers can tap into the preferences of Generation Y and Z workers who value products that reflect their personality.
- **Personalized Stationery:** Offering stationery that allows for customization and personalization can attract office workers who want to express their individuality in the workplace.
- **Upgraded Office Organization:** Introducing innovative and visually appealing office organization solutions can transform mundane tasks like filing into enjoyable experiences.

### Who This Affects Most

- **Stationery:** The stationery industry has the opportunity to capitalize on the demand for whimsical office accessories and personalized products.
- **Office Supplies:** Companies in the office supplies sector can explore disruptive innovation by offering upgraded and visually appealing organization solutions for the workplace.
- **Marketing:** Marketers can cater to the preferences of Generation Y and Z office workers by promoting and advertising office products that reflect individuality and unique corporate philosophies.

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