# Rainbow Eyebrow Products Kat Von D is Releasing a Colorful Eyebrow Palette By Ell Smith | Published 2017-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-eyebrow-products References: [hypebae](https://hypebae.com/2017/10/kat-von-d-rainbow-eyebrow-makeup) & [katvondbeauty](https://www.katvondbeauty.com/) Lovers of audacious makeup looks will be a fan of Kat Von D's recently announced rainbow eyebrow products, which provide the wearer with a simple means of application and a diversified color palette. Through the celebrity tattoo artist's line, [eyebrow pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil), which are typically offered in light to dark browns, will be available in every color of the rainbow, enabling consumers to express themselves in a manner that wasn't previously encouraged. The colors available range from jet blacks to bright pinks and are available in three different formulas: [powder, pencil](https://www.trendhunter.com/trends/loreal-paris-faux-brow) and [eyebrow pomade](https://www.trendhunter.com/trends/glossier-boy-brow-arch), promising a long-lasting finish. Like the artist's other products, the rainbow eyebrow items will be completely vegan and cruelty-free, appealing to the conscious consumer. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 68% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Rainbow Eyebrow Products:** The trend of expanding eyebrow product lines to now offer bold and diverse color palettes. - **Vegan and Cruelty-free Makeup:** The trend of catering to conscious consumers by providing animal and environment-friendly products. - **Multi-formula Eyebrow Products:** The trend of offering eyebrow products in multiple formulas to cater to individual preferences and needs. ### Who This Affects Most - **Beauty and Makeup Industry:** An opportunity for beauty and makeup companies to expand their product offerings to cater to diverse and bold makeup trends. - **Vegan and Environment-friendly Industry:** An opportunity for companies to provide more animal and environment-friendly products that cater to conscious consumers. - **Eyebrow Care Industry:** An opportunity for companies to enhance their eyebrow product lines by offering multiple formulas to cater to individual preferences and needs. ## Related on Trend Hunter - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md)