# Rainbow-Accented Underwear Collections Calvin Klein's 2020 Pride Line Features Rainbow Detailing By Katherine Pendrill | Published 2020-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-detailing References: [hypebae](https://hypebae.com/2020/5/calvin-klein-pride-month-collection-campaign-lgtbq-gia-woods-tommy-dorfman-chella-man-release) With June only days away, [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-shapewear) has unveiled its 2020 Pride Collection. Not letting COVID-19 stop the celebration of Pride Month, Calvin Klein has created a series of limited-edition pieces, all decorated with bold rainbow detailing. To show off the underwear, apparel, and accessories, the brand tapped influential LGBTQ+ figures such as Ama Elsesser, Chella Man, Jari Jones, Gia Woods, and more. The brand also asked these influencers to share their personal stories about being part of the LGBTQ+ community. Beyond the new Pride pieces, the brand has also teamed up with [OutRight Action International](https://www.trendhunter.com/trends/xbox) on its COVID-19 LGBTIQ [Global Emergency Fund](https://www.trendhunter.com/trends/vitamin-enriched-face-base), which is an initiative that aims to offer emergency financing to LGTBQ+ organizations around the world impacted by the COVID-19 pandemic. Image Credit: *Calvin Klein.* ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Pride Collections:** Calvin Klein's creation of a limited-edition Pride Collection with rainbow detailing opens up opportunities for other brands to create exclusive and diverse products for the LGBTQ+ community. - **Influencer Collaborations:** The collaboration between Calvin Klein and influential LGBTQ+ figures highlights the potential for brands to partner with influencers to promote inclusivity and diversity in their products. - **Socially Conscious Partnerships:** Calvin Klein's partnership with OutRight Action International demonstrates the potential for brands to align with social causes, such as supporting LGBTQ+ organizations impacted by global crises like COVID-19. ### Where This Applies - **Fashion Retail:** The release of rainbow-accented underwear collections by Calvin Klein creates opportunities for other fashion retailers to incorporate LGBTQ+ pride themes into their product lines. - **Apparel and Accessories:** The introduction of bold rainbow detailing in Calvin Klein's pride-themed apparel and accessories opens up avenues for other brands in the apparel and accessories industry to create inclusive and vibrant products. - **Non-profit Organizations:** The collaboration between Calvin Klein and OutRight Action International highlights the potential for non-profit organizations to partner with fashion brands to raise funds and support social causes. ## Related on Trend Hunter - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md)