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# Pride-Honoring Small Cupcakes
KITH Treats Drops Rainbow Colored Cupcakes with Baked by Melissa

By Amy Duong | Published 2019-06-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-colored-cupcake
References: [hypebeast](https://hypebeast.com/2019/6/kith-treats-baked-by-melissa-lgbtq-pride-month-cupcakes-milkshakes-ronnie-fieg) & [instagram](https://www.instagram.com/kithtreats/?utm_source=ig_embed)

Baked by Melissa works in collaboration with KITH Treats on a series of rainbow colored cupcakes in miniature form in celebration of Pride MOnth. Baked by Melissa is a dessert company based in New York that specializes in creating small baked goods.

The collaboration will sell the goods at KITH Treats, featuring ice cream swirls as well as milkshakes in addition to the small cupcakes. The bite-sized goods will be available all throughout Pride Month and are vanilla flavored in seven different colors. The rainbow theme nods to the iconic Pride flag that represents the LGBTQ+ community. The packaging by KITH will also receive a similar update, done in a gradient finish and will be available until June 30th.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 12% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Pride-inspired Food:** Opportunity to tap into the market of Pride Month by creating different Pride-inspired dishes that promote inclusivity and diversity.
- **Miniature Desserts:** Developing smaller-sized desserts that offer consumers the chance to try a variety of different flavors without overindulging presents a major market opportunity.
- **Collaborative Desserts:** Partnering with other food establishments to offer unique, collaborative treats can help create buzz and introduce businesses to new audiences.

### Who This Affects Most

- **Food and Beverage:** Opportunity to incorporate culinary creativity and inclusivity by developing more Pride-inspired food and beverage options.
- **Hospitality:** Hotels and event venues can embrace inclusivity by incorporating Pride-inspired food and beverages and partnering with other businesses that align with their values.
- **Packaging and Design:** Creating eye-catching, limited edition packaging and marketing materials can help businesses stand out and generate buzz for special occasions or collaborations.

## Related on Trend Hunter

- [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md)
- [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md)
- [Plush Toy-Inspired Cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-squishmallows-cupcakes.md)
- [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md)
- [Charitable Ice Cream Sandwiches](https://www.trendhunter.com/trends/my-caramel-romance.md)
- [Pride Month-Honoring Treats](https://www.trendhunter.com/trends/hayu-pride-cookie.md)
- [Artistic Pride Month Desserts](https://www.trendhunter.com/trends/keith-haring-x-van-leeuwen-ice-cream.md)
- [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md)
- [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md)