# Colorful Pride Chips These Doritos Rainbow Chips Support 'It Gets Better' By Charlotte Joyce Kidd | Published 2015-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-chips References: [abcnews.go](http://abcnews.go.com/Lifestyle/doritos-rainbows-support-lgbt-community/story?id=33814162) & [secure.itgetsbetter.org](https://secure.itgetsbetter.org/page/-/doritos/doritosrainbows.html) In support of [LGBTQ](https://www.trendhunter.com/trends/tempo-crackers) advocacy and support organization 'It Gets Better,' [Doritos](https://www.trendhunter.com/trends/doritos-solid-black) is making vibrantly colored, cheesy rainbow chips. The chips are available at itgetsbetter.org, where adventurous Doritos eaters can get their own bag of the rainbow chips by mail in exchange for a donation of anywhere from $10 to $100. All proceeds from the sale of the rainbow chips go to It Gets Better. The Doritos rainbow chips are inspired by the rainbow flag that is the standard of the LGBTQ community. Each bag of rainbow chips comes with five colors -- but only one flavor -- of chip. Sources are not forthcoming about the exact flavor of the rainbow chips, so curious chip lovers will have to get a bag for themselves! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **LGBTQ Advocacy:** Creating products or initiatives that support and promote LGBTQ rights and inclusivity. - **Cause-related Marketing:** Collaborating with organizations or movements to create products that raise awareness and funds for a specific cause. - **Limited-edition Products:** Designing unique and limited-edition versions of products to generate excitement and drive consumer engagement. ### Sectors Adopting This - **Snack Food:** Exploring opportunities to create innovative snack food products that align with social causes and promote inclusivity. - **Nonprofit Organizations:** Partnering with businesses and brands to develop cause-related marketing campaigns that drive donations and support for important causes. - **Food Retail:** Leveraging limited-edition product collaborations with social organizations to create unique offerings for customers and enhance brand reputation. ## Related on Trend Hunter - [Pride-Celebrating Cracker Packs](https://www.trendhunter.com/trends/tempo-crackers.md) - [Piquant Pineapple Snack Chips](https://www.trendhunter.com/trends/doritos-solid-black.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [LGBTQ Youth-Benefiting Doughnuts](https://www.trendhunter.com/trends/pride-bar-doughnut.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md)