# Discrimination-Fighting Designs Burberry Fights Discrimination with Its New Rainbow Check Pieces By Amy Duong | Published 2018-02-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-check References: [wwd](http://wwd.com/fashion-news/fashion-scoops/burberry-aims-champion-lgbtq-youth-at-february-show-1202554278/) & [ca.burberry](https://ca.burberry.com/) Luxury fashion label [Burberry](https://www.trendhunter.com/trends/burberry-x-highgrove) introduces a selection of rainbow check pieces in support of the [LGBTQ](https://www.trendhunter.com/trends/worn-with-pride) youth community. The label focuses its attention on a diverse philanthropic program in crafting this rainbow emblem to exude inclusiveness and optimism. The high-end brand announces that the rainbow check design will be a prominent print across the upcoming collection. This would be Christopher Bailey's last work for the brand and he wants to dedicate it to the support of the "best and brightest organizations supporting LGBTQ youths around the world." Immediately following the show in London on February 17, the beautiful rainbow check pieces will be made available for purchase in support of LGBTQ rights all over the world. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Fashion:** Burberry's rainbow check pieces showcase the trend of fashion brands embracing inclusivity and supporting LGBTQ rights. - **Philanthropic Design:** The use of the rainbow check design in Burberry's collection highlights the trend of brands using fashion as a platform for philanthropy and supporting social causes. - **Diversity-driven Marketing:** Burberry's focus on diversity and inclusiveness reflects the trend of businesses leveraging marketing strategies that resonate with diverse target audiences. ### Sectors Adopting This - **Luxury Fashion:** The luxury fashion industry can explore disruptive innovation opportunities by incorporating inclusive designs and supporting charitable causes. - **Social Impact:** The social impact industry can learn from Burberry's philanthropic design approach to create products and services that support and empower marginalized communities. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the trend of diversity-driven marketing by helping brands develop inclusive campaigns and messaging that align with their target audience values. ## Related on Trend Hunter - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [LGBTQ+ Business-Supporting Programs](https://www.trendhunter.com/trends/lgbtq-luxury-rewards.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Racism-Combatting Handbag Designs](https://www.trendhunter.com/trends/antiracist-handbag.md) - [Fashion House Checkered Vinyls](https://www.trendhunter.com/trends/special-vinyl-record.md)