# Colorful Rainbow Bagels These Unusual Bagels are Slathered with Funfetti-Style Cream Cheese By Katherine Pendrill | Published 2015-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-bagels References: [bustle](http://www.bustle.com/articles/117502-the-rainbow-bagel-from-the-bagel-store-looks-like-heaven-tastes-like-cereal-and-is-filled) & [thebagelstoreonline](http://www.thebagelstoreonline.com/) Brooklyn's 'The Bagel Store' is now selling [Rainbow Bagels](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride) slathered with funfetti-style cream cheese. Although bagels come in a [wide variety of flavors](https://www.trendhunter.com/trends/sweet-maple-bagels), these varieties are not usually dyed different colors. The Bagel Store's unusual bagels put a colorful spin a classic breakfast item. The new Rainbow Bagels are the work of The Bagel Store owner and head baker Scot Rossillo. While Rossillo has created a wide variety of unusual bagels, none are as colorful as his rainbow creations. The tasty confections are made from colorful dough, which creates a rainbow effect when baked. Although Rossillo has yet to reveal what is in the bagels, he says that they have a fruity taste that is similar to that of cereal. Customers who order the Rainbow Bagels can choose to have them topped with [sweet Funfetti cream cheese](https://www.trendhunter.com/trends/funfetti-sourdough-bread-mix). For those eager to get their hands on the colorful confections, The Bagel Store will ship its products anywhere in the US. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorful Food Trend:** The trend of adding bright colors to food will continue to grow, presenting opportunities for food industries to innovate and offer unique products. - **Funfetti Dessert Trend:** The trend of using funfetti style decorations for desserts will gain more popularity, creating opportunities for bakeries and dessert shops to create unique treats. - **Mail Order Food Trend:** As people continue to prefer online shopping, the trend of mail-order specialty food items, such as The Bagel Store's Rainbow Bagels, will continue to grow. ### Industries Being Reshaped - **Bakery Industry:** The bakery industry can capitalize on the colorful food trend by creating unique, colorful pastries and desserts. - **Foodservice Industry:** The foodservice industry can offer funfetti-style dessert options to appeal to customers looking for fun and whimsical treats. - **E-commerce Industry:** There is an opportunity for the e-commerce industry to expand by offering mail-order specialty food items to customers who wish to purchase unique treats from around the country. ## Related on Trend Hunter - [Festive Cream Cheese Spreads](https://www.trendhunter.com/trends/rainbow-cookie-cream-cheese.md) - [Patriotic Multi-Colored Bagels](https://www.trendhunter.com/trends/new-red-white-and-blue-bagels.md) - [Dessert-Inspired Cookie-Flavored Bagels](https://www.trendhunter.com/trends/cookies-ncream-bagels.md) - [Candy-Colored Holiday Bagels](https://www.trendhunter.com/trends/candy-cane-bagel.md) - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Green Patty's Day Bagels](https://www.trendhunter.com/trends/bagel-boss.md) - [Handcrafted Heart-Shaped Bagels](https://www.trendhunter.com/trends/lovers-dozen-bagels.md) - [Frozen Sweet Bagels](https://www.trendhunter.com/trends/wakenbagel.md) - [Red Velvet Bagel Bites](https://www.trendhunter.com/trends/red-velvet-philly-bagel-bomb.md)