# 8-Bit Rainbow Backpacks This Colorful Bag from ThinkGeek Has Retro Tech Embellishments By Riley von Niessen | Published 2018-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rainbow-backpack References: [thinkgeek](https://www.thinkgeek.com/product/kols/) This ThinkGeek-exclusive rainbow backpack comes with 8-bit embellishments, making it the ideal accessory for fans of [classic video games](https://www.trendhunter.com/trends/analogue-3d-funtastic) who are looking to show their appreciation for the [retro form of computer architecture](https://www.trendhunter.com/trends/8bitdo-retro-108). The 8-bit rainbow is featured along the top of the backpack, providing some colorful contrast to the black material that it's placed on top of. Elements of the rainbow are carried onto the zipper tassels of the bag, as well as the strap on top. These parts are colored a bright hue of red, working with the same shade that's featured on the 8-bit rainbow. The rainbow backpack is currently available from the ThinkGeek online store, where it retails for $40 USD. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Tech Fashion Accessories:** The popularity of the 8-Bit Rainbow Backpack suggests that incorporating retro tech in fashion accessories is a potential opportunity for disruptive innovation. - **Nostalgic Video Game Merchandise:** The availability of the 8-Bit Rainbow Backpack shows that merchandise that appeals to nostalgia for classic video games is a potential trend that can be leveraged by businesses. - **Colorful Tech-infused Bags:** The colorful and eye-catching design of the 8-Bit Rainbow Backpack can serve as an inspiration for tech-infused bags that have a unique appeal. ### Sectors Adopting This - **Fashion Retail:** The Retro Tech Fashion Accessories trend suggests new opportunities for fashion retailers to cater to nostalgic customers who want unique and eye-catching items - **Gaming Merchandise:** The success of the 8-Bit Rainbow Backpack indicates opportunities for businesses in the gaming merchandise industry to create and market more nostalgic-themed products. - **Tech-infused Accessories:** The Colorful Tech-Infused Bags trend can generate opportunities for businesses in the tech-accessory industry to produce designs that cater to younger generations. ## Related on Trend Hunter - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md) - [Internet Icon Accessory Design](https://www.trendhunter.com/trends/finder-icon-backpack.md) - [Toy Capsule Display Backpacks](https://www.trendhunter.com/trends/showy-gacha-2.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Portable Gaming Carrying Solutions](https://www.trendhunter.com/trends/asus-3.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md)