# Rain Boots with Handles Easy Wellies By Marissa Brassfield | Published 2008-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rain-boots-handles-easy-wellies References: [core77](http://www.core77.com/blog/events/tokyo_design_festival_2008_100_design_blickfang_11606.asp) & [svpd.at](http://www.svpd.at/s-wellies/index.htm) These Easy Wellies from Sonja Vrbovszky are currently being shown at the Tokyo Design Festival 2008. They're a vast improvement over traditional [rain boots](https://www.trendhunter.com/trends/waterproof-rubber-boot) in that they feature [integrated handles](https://www.trendhunter.com/trends/tank-series). The handles of the Easy Wellies can be used to carry the boots around or as leverage while putting the boots on in inclement weather. A simple, yet immensely useful improvement for a [springtime fashion staple](https://www.trendhunter.com/trends/fendi-and-red-wing). **Implications** - One of the best ways a company or brand can distinguish itself in a crowded marketplace is by creating a product that features a practical and stylistic alteration to an age-old product. By amending a traditional product to add a pragmatic element, the brand establishes itself as an innovator. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Integrated Handle Footwear:** Incorporating handles in footwear can improve usability and make the brand more innovative. - **Fashionable Practicality:** Combining style with practical features can help distinguish a brand in a crowded market. - **Product Improvements:** Making small, useful modifications to traditional products can establish a brand's identity as an innovator. ### Who This Affects Most - **Footwear Manufacturing:** There are opportunities for companies in the footwear industry to explore innovative improvements in their products such as adding handles for easy carrying or to improve usability. - **Fashion Design:** Fashion designers can incorporate practical elements, like handles, into their designs to create unique and innovative fashion staples. - **Outdoor Gear:** Outdoor gear companies can leverage innovative improvements, like handles on rain boots, to provide added usability and convenience for their customers. ## Related on Trend Hunter - [Rubberized Weatherproof Boot Designs](https://www.trendhunter.com/trends/dr-martens-1460-rain-boots.md) - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Performance Clog Innovations](https://www.trendhunter.com/trends/originals-clog-2420.md) - [Multifunction Travel Handles](https://www.trendhunter.com/trends/tank-series.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Carabiner-Equipped Hiking Boots](https://www.trendhunter.com/trends/grip-swany-x-timberland-boots.md) - [Empowering Walking Sticks](https://www.trendhunter.com/trends/walking-sticks.md) - [Hybrid Waterproof Sneaker Boots](https://www.trendhunter.com/trends/vessi-weekend-chelsea-boots.md)