# Mango-Forward Lagers The Yuengling Raging Eagle Mango Beer is Refreshing, Bold and Fruity By Michael Hemsworth | Published 2021-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/raging-eagle-mango-beer References: [drugstorenews](https://drugstorenews.com/yuengling-brews-hops-crisp-mango-flavor) & [yuengling](https://www.yuengling.com) The Yuengling Raging Eagle Mango Beer is the latest offering from the Pottsville, Pennsylvania-based brewery that is focused on providing consumers with a bold, refreshing libation to enjoy. The lager features a 6% ABV and the [fruity flavor of mango](https://www.trendhunter.com/trends/old-mout-mango-passionfruit) that pairs perfectly with the crisp finish of the beer to make it as easy drinking as possible. The beer is being launched in 24-ounce cans at convenience stores in all of the 22 states that its available. Sixth-generation Brewer at [D.G. Yuengling](https://www.trendhunter.com/trends/american-lagers) & [Son](https://www.trendhunter.com/trends/maybe-its-maybelline) Jen Yuengling spoke on the new Yuengling Raging Eagle Mango Beer saying, "We saw an opportunity to leverage our six generations of brewing expertise to create a refreshing mango beer that appeals to adventurous drinkers and adds a bold new brand to our portfolio of iconic beers. Raging Eagle Mango Beer feeds into the passion and energy of the 21-35 young adult who is often surrounded by friends and itching to embark on new and unique adventures.” Image Credit: PRNewsfoto / D.G. Yuengling & Son, Inc. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fruity Beer:** Developing unique fruity beer flavors to entice adventurous drinkers. - **Convenience Store Sales:** Leveraging convenience stores as a distribution channel for new beer products. - **Appealing to Young Adults:** Creating bold and refreshing beers that appeal to the energetic and adventurous young adult demographic. ### Where This Applies - **Brewing:** Experimenting with unique ingredients and flavors to create new beer products and stand out in a crowded market. - **Retail:** Partnering with convenience stores to increase distribution channels and accessibility for new beer products. - **Marketing:** Developing marketing strategies that appeal to the energetic and adventurous young adult demographic to generate interest and loyalty for new beer products. ## Related on Trend Hunter - [Boldly Flavored IPA Beverages](https://www.trendhunter.com/trends/big-mango-beer-hug.md) - [Mango-Infused Sour Ales](https://www.trendhunter.com/trends/sour-ales.md) - [Brightly Flavored Blonde Ales](https://www.trendhunter.com/trends/mango-peach-kolsch.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Mango-Infused Double IPAs](https://www.trendhunter.com/trends/mangoinfused-double-ipa.md) - [Mango-Flavored Fruit Cider](https://www.trendhunter.com/trends/kopparberg-mango.md) - [IPA-Inspired Lagers](https://www.trendhunter.com/trends/india-pale-lager.md) - [Veteran-Supporting American Lagers](https://www.trendhunter.com/trends/american-lagers.md)