# Raggedy Chic PRPS Tears Up Next Season's Fashion In Their Denim LookBook By Going Like Sixty | Published 2009-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/raggedy-chic-prps-tears-up-their-denim-lookbook References: [denimology](http://www.denimology.co.uk/2009/02/prps_springsummer_2009_collection.php#more) I knew Appalachian Chic would hit it big someday. PRPS has released their new lookbook straight from the hills of Eastern Kentucky. All that’s missing from these fashion photos are a few teeth from drinking too much [Dew](https://www.trendhunter.com/trends/psa-skincare-dew-halo), and a kid hanging off a hip. The denim in the PRPS lookbook is suitably tattered, the models are suitably skinny, and the paint is suitably gone. But PRPS puts the premi in premium. **Implications** - Consumers in modern society are looking for styles that feature a more relaxed look. No longer striving for over extravagant pieces, customers are seeking out [simpler designs](https://www.trendhunter.com/trends/fall-2025-denim-collection). Companies could integrate this aesthetic into their brand in order to attract more shoppers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 76% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Relaxed Styles:** Opportunity to create and market clothing with a more relaxed and laid-back aesthetic. - **Simple Designs:** Opportunity to offer products with simpler and minimalistic designs. - **Tattered Denim:** Opportunity to tap into the trend of distressed and torn denim garments. ### Where This Applies - **Fashion:** Fashion brands can incorporate relaxed styles and simple designs into their collections. - **Clothing:** Clothing companies can utilize tattered denim in their product offerings. - **Retail:** Retailers can cater to the demand for relaxed and simple designs in their merchandise. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Potato Chip-Brand Streetwear Series](https://www.trendhunter.com/trends/ridgewear.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)