# Bird-Shaped Water Drop Ads The Ragga Magazine Campaign Shows that "Water Shapes Life" By Meghan Young | Published 2012-11-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ragga-magazine-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/ragga-magazine-duck-flamingo-flower/) & [filadelfiacom.br](http://www.filadelfiacom.com.br/) The Ragga Magazine campaign illustrates the tag line, "Water shapes life," beautifully and quite literally. Tapping talented photographer Markus Reugels, who has made a name for himself through his [water drop](http://www.trendhunter.com/trends/markus-reugels) [photography series](http://www.trendhunter.com/trends/markus-reugels1), the print ads are even more impressive examples of his work. In place of abstract shapes, the German artist has recreated the forms of a duck, flamingo and flower in vibrantly colorful water. Conceived and executed by Filadélfia Comunicação, an ad agency based in Belo Horizonte, Brazil, the Ragga Magazine campaign was art directed by Paulo Filipe Souza with creative direction by Dan Zecchinelli. Visually stunning, the images poetically prove that it is of utmost important that people do take measures to "[protect our sources](https://www.trendhunter.com/trends/waste-no-space-campaign)," as also written on the captivating Ragga Magazine campaign. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Water Drop Advertising:** Opportunity for advertisers to create visually stunning and creative campaigns using water drop photography. - **Nature-inspired Marketing:** Growing trend of using natural elements like ducks, flamingos, and flowers in advertising to connect with consumers. - **Environmental Conservation Messaging:** Increasing focus on campaigns that highlight the importance of protecting water sources and environmental conservation. ### Who This Affects Most - **Advertising:** Opportunity for ad agencies to incorporate water drop photography and nature-inspired elements in their campaigns. - **Photography:** Opportunity for photographers to explore the creative potential of water drop photography in advertising campaigns. - **Environmental Organizations:** Opportunity for environmental organizations to use visually captivating campaigns to raise awareness about water conservation and environmental protection. ## Related on Trend Hunter - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Energetic Filtered Water Campaigns](https://www.trendhunter.com/trends/taste-over-everything.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Research-Backed Animal-Shaped Bottles](https://www.trendhunter.com/trends/toddler-collection.md)