# Bulletin Board Bombshell Ads The Rag & Bone SS11 Campaign Invites Contact with Models By Amelia Roblin | Published 2011-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rag-bone-ss11-campaign References: [fashionising](http://www.fashionising.com/pictures/b--Rag-Bone-girls-by-girls-5850.html) & [rag-bone](http://www.rag-bone.com/DIY_project.html) One of the best ways to really connect with target consumers is to follow the lead of the Rag & Bone SS11 campaign and enter their world. Lensed by Terry Richardson, these [playful pin-up advertisements](https://www.trendhunter.com/trends/dreamies-treats) are meant to blend in with the flyers and posters stapled to posts within university campuses. Turning models into college girls, the [casual Rag & Bone SS11 campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) captures these gorgeous women as if they were totally ordinary, taking pictures of themselves shaving their legs. The clever [guerilla marketing scheme](https://www.trendhunter.com/trends/mwcurated) provides tear-off contact details, giving instructions on where one can acquire the pictured apparel -- but unfortunately not how to connect with Lily Aldridge, Abbey Lee Kershaw, Sasha Pivovarova or Edita Vilkeviciute. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Guerilla Marketing:** Disruptive innovation opportunity: Explore unconventional and attention-grabbing marketing strategies to connect with target consumers. - **Blending In:** Disruptive innovation opportunity: Develop campaigns that seamlessly integrate with the surroundings of the target audience to create a sense of familiarity and relatability. - **Interactive Advertising:** Disruptive innovation opportunity: Embrace interactive elements in advertising to encourage engagement and create a memorable brand experience. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Combine creative marketing techniques with fashion campaigns to capture consumer attention and drive sales. - **Marketing:** Disruptive innovation opportunity: Experiment with unconventional marketing approaches to break through the clutter and reach target audiences effectively. - **Advertising:** Disruptive innovation opportunity: Incorporate interactive elements and immersive strategies into advertising campaigns to capture consumer interest and leave a lasting impression. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)