# Androgynous Celeb Fashion Ads The rag & bone Fall 2014 Campaign Stars Actress Winona Ryder By Meghan Young | Published 2014-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rag-bone-fall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/winona-ryder-stars-rag-bone-fall-2014-campaign/) & [rag-bone](http://www.rag-bone.com/) The rag & bone Fall 2014 ad campaign stars the incomparable, and often controversial, American actress Wynona Ryder. Sporting an [androgynous look](https://www.trendhunter.com/trends/songs-of-siren), she strikes a cool pose white a pinstripe blazer from the brand's upcoming collection. Captured completely in [black and white](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), it is as though the brunette beauty has never aged. Shot on location at Coney Island by photographer Glen Luchford, the rag & bone Fall 2014 ad campaign has an underground feel to it. About the celebrity, Marcus Wainwright, Managing Partner of rag & bone, says, "To us, Winona Ryder is a bona fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Androgynous Fashion:** The use of androgynous fashion in advertising campaigns allows brands to challenge traditional gender norms and cater to a broader audience. - **Black and White Photography:** The use of black and white photography in fashion campaigns creates a stylish and timeless aesthetic that can enhance the brand's image. - **Celebrity Endorsements:** Using celebrities in fashion ads can help brands attract attention and create a sense of desirability for their products. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate androgynous fashion trends into their advertising campaigns to stand out and appeal to a diverse range of customers. - **Photography:** Photographers can explore the use of black and white photography in fashion campaigns to create visually striking and memorable images. - **Marketing:** Marketing agencies can leverage the power of celebrity endorsements to help fashion brands increase brand awareness and drive sales. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)