# Self-Shot Model Campaigns Latest Rag & Bone DIY Project Ads Feature Miranda Kerr By Katherinev123 | Published 2011-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rag-bone-diy-project References: [fashionising](http://www.fashionising.com/pictures/s--Miranda-Kerr-for-Rag-Bone-DIY-Project-12268-1.html) & [dailymail](http://www.dailymail.co.uk/femail/article-2050724/DIY-campaign-Rag--Bone-sees-Miranda-Kerr-photographed-husband-Orlando-Bloom-fellow-model-Lily-Aldridge.html?ito=feeds-newsxml) Australian supermodel Miranda Kerr is featured in the latest installment of the [Rag & Bone](https://www.trendhunter.com/trends/rag-bone1) DIY Project, which is centered candid shots of fresh-faced supermodels photographed by their friends and family (the only thing required was that the models wear Rag & Bone garb). In the latest Rag & Bone DIY Project ads, Kerr, who was photographed by husband Orlando Bloom and model and friend Lily Aldridge, is fun, charming and charismatic -- regardless of who takes the pictures, she is obviously in her element. Kerr slips into [casual denim and relaxed tees](https://www.trendhunter.com/trends/knys-fall-2025) for the shoot, with the only makeup seeming to be [bold red lipcolor](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates). The latest Miranda Kerr ads for the Rag & Bone DIY Project shows that some supermodels really don't need to be airbrushed -- which is great for them but sad for the rest of us normal-looking folk. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Self-shot Model Ads:** Companies can leverage the trend of self-shot model campaigns to showcase their products through authentic and relatable content. - **DIY Influencer Marketing:** The Rag & Bone DIY Project demonstrates the potential of utilizing influencer marketing through user-generated content and a lower-cost production approach. - **Minimalist Beauty Campaigns:** The success of the Rag & Bone DIY Project featuring minimal makeup and natural beauty may inspire a shift towards more authentic and minimalistic beauty campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can use self-shot, DIY campaigns to appeal to younger audiences and showcase their products in unique ways while maintaining authenticity. - **Beauty:** The popularity of minimal makeup in the Rag & Bone DIY Project ads may lead to a rise in similar campaigns within the beauty industry, emphasizing natural beauty and self-love. - **Marketing:** The DIY approach of the Rag & Bone DIY Project highlights the potential for marketing and advertising firms to utilize user-generated content and a less polished production style to create effective campaigns on a budget. ## Related on Trend Hunter - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)